The demise of the codpiece in the late-middle ages, marked the death-nell for male fashion.
I propose the following solution - resurrect the codpiece, updating it for modern living. Enter, the Swiss-Army codpiece... This device would provide multiple-functionality and surgical precision of the Swiss,
as well as being ultimate fashion accessory.
The final product would likely be teflon-coated, telescopic and hypoallergenic. However, with a universal attachment socket (i.e. plug and play) the range of possible accessories appear endless...
Cup-holder, Tyre-pressure gauge, A discrete GPS Aerial, USB Hub, Coin dispenser
even personalised options...
Cigar cutter (e.g. Clinton), Toothpick (e.g. Monica),
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The sports-utility version would doubltless, be bigger, and offer additional shock absorbing qualities...