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Not a bad premise, but would you not get the same 'niche market' effect from the store and its members that you currently get in advertising of films (i.e. independant - no money)?. I am assuming that you want to get the independent films 'out there' with minimal advertising. I'm all for the idea if only for Subway. And stuff. |
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I see two ideas there. First is an independant-only rental shop. I'm not a fan of that. My corner video store has a huge library of independant films, which I enjoy. However, some days I don't see anything the suits my mood and turn around to face the regular rentals. |
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The second idea is a rental shop / screening room. That idea's not bad. Not much benefit over a regular independant movie theatre, but could work. |
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i love this idea. The only video store we
have 'round here is Blockbuster and
they rarely carry the indie films -
Spouse and i would patronize a shop
like this every week. |
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In my town there's a small chain of video stores which specialize in stocking independent/world cinema films. They still have all the usual hollywood stuff, but their selection overall is second-to-none. |
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During the first three months of this year I lived in a small beach town in México, where I worked in a tiny video/book/surfboard store called "Cinemar", which they did just that: rent and screen indie movies from all over the world. |
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There should be more places like that. + |
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there's a great article in Wired magazine (October) about the commerical benefits of stocking unpopular products, synopsis:
there's a bigger market for obscure things than 'popular' things, but it's geographically disperse. If you can get around that problem, it's a great idea. |
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I think something I forgot to mention
was that this would be a good way to let
independent filmmakers with actual
talent get their films "out there" as
gnomethang said. |
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