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We're almost there anywhere.
I have a subscription for CBS Interactive solely because I
want to have the Star Trek shows.
Disney+ because of Mandalorean.
I had a Hulu subscription solely because I wanted to watch
a Tom Hardy show.
Saw today that HBO Max is doing a Snow Crash show -- will
have to get that.
But what's happening is there's still tremendous overlap in
content available through multiple OTT video solutions,
and so the whole idea of cutting the cord is becoming more
expensive -- but also getting me --again -- all kinds of stuff
that I don't want.
So, I have a bunch of shows I watch on the various services
-- I want to pay for those, happy to pay for those. Don't
really need the others.
[link]
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It's the logic convergence of pay-per-view and the idea of an over-arching "bundle". It'll end up as menu pricing for ever smaller chunks of content, plus a subscription for the carrier service. |
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Actually, the service providers know this and are sitting waiting for one of them to blink. The one that gets the business model right will clean up. It's a bit like the early days of mobile data when none of them could work out what pricing structure would give the best returns, because there was no precedent. |
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//Saw today that HBO Max is doing a Snow Crash show --
will
have to get that.// Save your money - I had to pull out of
that one at the last minute*. |
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Also, I'm not sure it's in any company's interests to sell you
exactly (and only) what you want. By selling you a whole
channel, they're also selling you more advertising or
whatever. |
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(*a phrase that comes in handy more often than you'd
imagine.) |
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// I had to pull out of that one at the last minute// |
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I don't know Stephenson but I do know Brett Leonard, they
might attach him for some episodes, I'll see if I can put in a
word :) |
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Actually know the guy who used to run HBO before Time
Warner, and several of the producers of Rome, or, as they
called it, Tits and Sandals. |
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// I'm not sure it's in any company's interests to sell you exactly (and only) what you want. // |
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Precisely. They're not sure either, but suspect that it might be- with the right pricing. The market is now very diverse and fragmented, and there are social and technological forces (the "YouTube" generation) altering the market place. "Broadcast" carriers probably don't have much lifespan left apart from real-time services like news, weather and sport - everything else will go "on demand". |
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That's a problem for largely advertising-supported services because embedding becomes that much more difficult. |
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It comes back to getting the right business model, probably with metered mcropayments plus a subscription. |
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