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Multiverts
Region specific sponsorship for global TV events | |
Televised global sporting events (such as the World Cup) make a
huge amount of money from television advertising.
During commercial breaks, these are usually specific to whatever
country or region the game is being broadcast, however during
the game itself, the pitchside advertisements are
not so specific,
and so for a large number of viewers are completely
irrelavant.
Most of these advertisements are shown on digital boards, so I
propose that a number of different images be cycled very rapidly
(several times a second) with each image showing a region
specific brand.
This would then be recorded on a very high speed camera, and
each region could broadcast the specific frames that relate to
their area.
In it's simplest form, a football match between two countries
would have two separate sets of advertisements that would
alternate.
If the board switched between the 2 every 60th of a second, a
camera capturing 60 frames a second could produce the 2
broadcasts at a respectable 30 frames a second.
The number of regions that could be catered for would only be
limited by the refresh rate of the boards and the speed of the
camera.
One downside would be that supporters in the ground would not
see the advertisements, but the extra TV exposure would more
than make up for this.
Supporters could be made to wear special glasses that are tuned
into the board cycle, but that's another idea for another day!
Ferrari Barcode
http://www.f1badger...05/ferrari-barcode/ [MikeOliver, Sep 25 2009]
Baked
http://www.spiegel....rint/d-8039371.html [loonquawl, Sep 25 2009]
[link]
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There was a system a few years back (invented by the French, IIRC) that simply had green screen billboards at the ground, and the regional ads were mixed in, properly corrected for geometric distortions and perspective, in real-time. |
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But this is nicely different, though would probably fall foul of broadcast rules to protect photo-sensitive epileptics[+] |
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Could get around that by having one of the adverts for
photosensitive epilepsy tablets! |
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Isn't there some weird advertising thing in Formula 1 which replaces barcodes printed on cars and overalls with cigarette advertising in the countries in which tobacco advertising is allowed? In the UK we just see the barcodes. A similar system could be used for localisation of advertising for other sports. |
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The advertisements around the field have been digitally modifyable for quite some time now [link] |
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It Is hard for me to comment on a link that appears to be
written entirely in German. |
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Ian - interesting, given people's inability to distiguish barcodes by sight. This would cause people to associate all barcodes with tobacco. Or maybe it wouldn't - I'm not sure using 'generic' images for your product (e.g. a house, for house insurance products, or the US flag for anything remotely associated with the USA) works. |
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"..."barcode" brand cigarettes..."
Where some of the cigarettes in the package are wrapped in white paper and some in black... |
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- that could be a selling point - cigarettes which contain different amounts of nicotine or which take different lengths of time to smoke. |
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[loon] The linked system is the one I described above; it does not work as this idea does, and cannot therefore be said to be baked. |
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What if you found a portal to a parallel advert? What if you could slide
into a thousand different adverts? I found that gateway! |
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I know this isn't the greatest idea ever, and that buns aren't
that be all and end all, but still I cannot believe this is
struggling to compete with 'shaving Whales'.
Things have obviously changed drastically in the few years I
have been away from the bakery!
Dare I say, not for the better. |
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//still I cannot believe this is struggling to compete with 'shaving Whales'// |
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Cheer up, [MikeOliver]; it always was a silly place really, but we can still like it. |
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So, not about hydra-necked culverts? Oh well... |
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I can live with silly, but a random idea generator could have
come up with do x to y!
The silly pun, apparently taken from a book, doesn't heighten
the idea much!
Still, who am I to argue? What the people want, the people
get! |
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If it's any comfort, I think those whales are going down. |
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