h a l f b a k e r yIdea vs. Ego
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A USB memory stick is given free.
The user inserts it and the USB interrogation hooks the operating system to display the contents of an advertising file held on part of the memory stick.
This part of the memory stick cannot be erased or re-formatted.
The rest of the stick can be used
as normal.
I saw that Audi did something similar, but it required the user to load in drivers from the CD ROM, and I think it might have been erasable.
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Annotation:
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I've been given memory sticks as advertising, with the company's logo on the stick (actually, it was a keychain fob). |
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While I would find the repulsion factor of a vendor trojan horsing ads onto my screen would be enough to stop me ever using that vendor again, I guess the PC vendors do it all the time. |
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It would be nice for the USB drive to be
able to set the icon
that is used to represent itself. (no
idea if this is possible even as a single
operating system solution). |
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That way the company could continue
the
branding that is on the outside of the
device right onto your desktop. They
would
still to have your attention as you use
the device without annoying you with
popups and the like. |
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DrCurry, Aha! Then I could send you memory sticks with all my competitor's ads, safe in the knowledge that you would not choose them?
However, I think that st3f may be on the right track. |
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would be good for movie and game trailers..they could give them out at train stations |
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This would annoy the shit out of me. |
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But as they are being given away for free, they wouldn't be very large. Who needs another 2 gig stick? I've got my eye on one of those Patriot Magnum 128 gig. Mmmmmm! An OS install and room for my whole music collection, in FLAC. |
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Be a good idea for me to use though, if I ever get into computer repair full time. You can buy small capacity flash drives in bulk for very cheap. |
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As has been suggested, just put the logo on the reusable stick, and forget the Trojan adverts. |
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Advertisers could include some interesting adverts on the stick, such as movie trailers, that customers would choose to watch (or spicy versions of TV ads (like Go-Daddy currently teases folks to go online for)), or really helpful links and software. Appeal, rather than force (pull them in, rather than push). |
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I like the flat sticks that have no case or collar, that fit in my wallet--they should be cheaper, and still hold a logo. |
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Users could trade small, cheap sticks about for transferring smaller amounts of information, as the disposable sticks suggested elsewhere. "You like that song? Here it is." "Yes, I really have enjoyed your chat-up lines. Here's my phone numbers and e-mail and even a brief vid of me dancing." |
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