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Posters in sunlit shop windows become
etiolated - all the inks fade until typically just
blue pigments remain. This idea is to have
subversive messages printed on posters, etc.
which only reveal themselves at an advanced
stage of etiolation.
http://www.m-w.com/dictionary/etiolate
[hippo, Sep 21 2007]
[link]
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Things like, "All burgers made of dog" and "We do horse kebab!" ? |
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"Keep away from direct sunlight" |
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I love mysteries. make it a clue to some unsolved case or a treasure map. |
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So that's the word for it. I recently saw an old billboard showing a man singing, with his face a lovely shade of purple-blue. [+] |
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For some reason I keep reading this as "latent ejaculation messages," at which point I would most definitely have to register a negative vote. |
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yes, i think etiolation is underrated as an art-form. here's to acid *full* paper. + |
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[baconbrain] Just to note, 'etiolate' has two meanings. It means to make something pale (typically celery or rhubarb) by excluding sunlight, but also has a wider meaning, to make something pale (by any means). It's this latter meaning I'm using, so I can use it in this sense to make something pale through too much sunlight. Have you guessed yet that I really like the word 'etiolate'? |
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I'm just about to use my own 'e'tiolate
right now by deleting some old emails. |
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Is there a word 'etoilliate'? It might mean something to do with exposing photosensitive materials to starlight. |
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You could create your own subversive messages by smearing windows with messages in sunblock. |
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[hippo], I had to look it up, 'cause I knew it had something to do with plants. Thanks. |
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'E toilated on the poster, ruining the colors. |
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Bun for this idea, partly because of the use of "etiolation". Honorary bun for [zen_tom]'s annotation. |
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Thanks - Rather sadly, out of the tens of
thousands of ideas here, there's only one
other use of the word "etiolate", by the
highly literary [General Washington]. |
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should we have an international "use the word etiolate day"? |
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trying to work out the pronouncement of this word: |
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Etty o lay shun. never heard of it. |
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Technically speaking, etiolation
(pronounced ee-tee-oh-lay-shun,
Dentworth) refers to
the phenomenon whereby light-starved
plants lose their colour and become pale.
The phenomenon of which you speak is, I
believe, photobleaching. |
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[MB] - see my 19/Sept anno - the word can also mean just "to make pale", not necessarily due to lack of light. |
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[Hippo] All the definitions I could find
online refer to making pale by deprivation
of light. However, I haven't checked OED,
and you may well be right, in which case
my apologies. Do you have a citation for
the "non-plant-blanching" definition? |
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[MB] See (linked) definition 2(a) |
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[Anathema] read the link thoroughly, def. 2(a) clearly references "making pale" without reference to light. |
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Hippo, I concede. (The definition 2a
doesn't refer to light, but nor does it
exclude it, Dr. Brown.) OED says "To
give a pale and sickly hue to (human
skin)", as one of its definitions. I guess
the bracketed human skin is optional,
so you can etiolate a poster by any
means available. |
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However, it may be possible to create
latent etiolation messages in the more
common sense of the word. Etiolation
is a reponse to light deprivation in
plants (why expend energy in making
chlorophyll?), but is almost certainly
under some sort of regulatory loop. It
should be possible to find a compound
which would prevent etiolation. Then
you could paint your message invisibly
on a pot-plant and leave it in a
darkened room until only the painted
(etiolation-inhibited) area remained
green. Perhaps secret messages could
be written on the prairies of northern
Finland, to be read only by aliens on
winter holidays. |
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[Anna Thema] "...suggests that the idea
was only constructed to permit use of
'etiolate'" - yes, I know it sounds like that,
but honestly it's not. It was the need to
write 'etiolate' or one of its variants three
times in the idea that made me realise that
I liked using the word. |
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... I see nothing wrong with
constructing an idea around the use of
language, as long as the outcome is
inventive and worthwhile. There are
many ways of generating new ideas.
Starting with language is as valuable
and valid a method as any other. |
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//out of the tens of thousands of ideas here// |
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Similarly, I'm still proud I am the author of the only galah related idea on the bakery. I say 'etiolate' away dear chum. |
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//Hippo, I concede. (The definition 2a doesn't refer to light, but nor does it exclude it, Dr. Brown.)// |
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Irrelevant, dear [MB]. The point is that exposure to light is not a defining feature of at least one definition of etiolation, thus [Hippo]'s usage is correct.
I don't see what [Anathema] is complaining about either: did it bother you that you had to go and look up the word to understand the idea? I did, but isn't learning weird new shit a great part of the HB experience? |
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//thus [Hippo]'s usage is correct.// Errr,
yes, I believe that's what I just said. |
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Etiolation is a familiar word in the print
industry.... actually not as much as I
thought it was, though I do hear it
being used by my printmaker friends in
connection with archiving. |
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//Errr, yes, I believe that's what I just said.//
I know, I was just puzzled that you chose to point out that light wasn't specifically excluded from the definition - my original statement was that there was no reference to light, not that light wasn't a possible cause of the etiolation.
Apologies, I appear to be in a state of hyper-pedantism that be inappropriate even here. |
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There's far too much etiolate talk round
here now. |
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can't imagine why DocBrown is apologizing, this is about a word, and pedantism seems highly appropo. |
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Sp: apropos (unless you meant appro(po).) |
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How about a pop star poster for record store windows that reveals a message saying: "So, still happy you spend twenty bucks on this band's album?" + |
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I think I get it.
Like when they put in the steamed milk to whiten the espresso and make etiolatte right? |
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