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Inconvenient Meme
A meme associated with a popular product or service, that's funny, and makes it feel uncool, inconvenient, or outright inappropriate to do something associated with it, enabling people to suppress unwanted services or social phenomena, like brands. | |
So, for example, suppose the world has a popular service called "Hexbook," that's running in the middle ages, and people are tired of it. So, they come up with a new meaning to
the word in verbal form, and ask:
Do you know what it means to get hexbooked? It means, to get hacked by a witch sticking
a fake bible into one's face, so they don't see anything but it, and can't take it away.
Or, let's say there are unhealthy candies, like "Sickers," that are popular. So, they come up with a verb, e.g., "to sicker" that implies something unwanted, and not good, that is easy
for people to explain and spread.
Such rumors may help people to suppress unwanted phenomena like harmful services and products, through a new type of mental social folklore and humor, that makes it uncool to
use them, and spreads like a virus with a Streisand effect.
0oo.li - harmful vs bening market potentials
https://0oo.li/inte...ocieties#1582926195
Issues with market potentials [Mindey, Jul 03 2020]
Memetic Engineering
https://en.wikipedi...Memetic_engineering
A broader term. [Mindey, Jul 03 2020]
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//popular // ... // unwanted // |
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Summary: there are things that are popular with some
people, but unwanted by others. You want the power to
suppress popular things, because the populus is often wrong
(true), on the assumption that you are significantly less
wrong (questionable). |
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// less wrong (questionable) |
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Not even right... I'm talking about the power for the more witty and
insightful within society, not the more powerful per se. |
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And, among the issues it is meant to address, see the link. This idea is not
particularly good for the linked issue, but maybe we can come up with better
ideas for that, but may be fun to think about :) |
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I'm sure this has been done many times. It is easy to think of a brand or company with risible negative associations but which is still trading. The people who use the company or brand name as a joke or insult are a different demographic from the people who willingly hand over their cash. |
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//the power for the more witty and insightful within society,
not the more powerful per se// |
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OK - so do you (like, say, Marcuse) imagine "the powerful"
as some sort of remote and sinister cabal of psychopaths?
Or would you recognize that there are many different kinds
of power, and they do not all inhere in the same people? |
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// I'm sure this has been done many times. It is easy to think of a brand
or
company with risible negative associations but which is still trading. |
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I wouldn't be surprised if there were, though, it's interesting that
everyone is so silent regarding concrete examples. Forms of humor as
a form of
subconscious social defense seem to have the beginnings in the
behaviors of monkeys. So, maybe a good sign that it's not so funny
anymore -- halfbakers about to evolve into a new more sophisticated
species? |
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Linking [memetic engineering]. |
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"[...]with the intent of altering the behavior of others in
society or humanity" |
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In other words, it *is* a grab for power over other people,
without their consent or even their knowledge. [-] |
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// "[...]with the intent of altering the behavior of others in society or
humanity" |
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Well, not the most ethical thing in on itself, but memetic engineering is
happening, want it or not, and often it's the consumer that gets duped,
because there are squads of marketers working on it. What this idea is
proposing, is using the same technique as a counter-attack. |
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For an inverse example, if we add a good connotation to "fishboning," (e.g., thinking of
fishbones as treasure troves) it may have a massive effect on all the good ideas. |
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Do you know any marketers? And are they, in your opinion,
as clever and powerful as your previous annotation implies
that they are? |
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// Do you know any marketers? And are they, in your opinion, as clever
and powerful as your previous annotation implies that they are? |
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[pertinax], in my experience, not as bright as those that acquire marketing
services from them... |
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As, the best people to come up with memes are
those a bit monkey-like, that like to chill out, and think of what would
trigger effects in limbic systems, rather than think of what's actually
beneficial. |
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I don't really get it - and perhaps it's because, like [pertinax]
I'm less inclined to believe in a single, monolithic branch of
power that decides what is, and what isn't cool. I think I used
to think there was a single "society" which decides these
things. But if that was ever the case, I think it's
shattered now into countless cliques, like fragments of a
hologram - all similar in some ways to at least a sub-group
from the whole, but each unique nontheless. |
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Facebook, Trump, Liberal, Socialist, Health Care, Gun
Control, Nestle, Monsanto, Microsoft, Apple, Google - all
these things have had some form of association-work applied
to them, and, depending on your own bubble, will have
different engrams and emotions adhered onto each. Nothing
is its own thing any more, everything comes packaged with a
collection of baggage that's been pebble dashed onto its
surface by political polarisers keen to simplify their
demographic messaging. |
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I'm not convinced I'd like to see any more of that - the world
is being politicised enough - far too much in fact. When it
becomes a *political act* to wear, or not wear, a facial
covering designed to reduce the prevalence of a widespread
virus, we know it's gone too far. |
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This conflation of emotion with physical things is just
fetishisation, and yes, that sells stuff, but it is fundamentally
empty and meaningless. |
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I'm not keen on prying open this particular Pandora's box any
more than it already is. [-] |
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// I'm less inclined to believe in a single, monolithic branch of power that
decides what is, and what isn't cool. I think I used to think there was a
single "society" which decides these things.
// I think it's shattered now into countless cliques, like fragments of a
hologram - all similar in some ways to at least a sub-group from the
whole, but each unique nontheless. |
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Indeed quite true... And that's why the Trump campaign required
personality tests, and person-specific data before targeting.... |
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Though, it doesn't mean that cross-domain meme virality isn't a thing --
people have just too much in common biologically, and the degrees of
separation has shrunken from 6 to approx. 3.5. |
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//the degrees of separation has shrunken from 6 to approx.
3.5.// |
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Now *that* is interesting - source? |
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