Cuddle Airlines

Proximity to other passengers and lack of personal space is generally seen as a downside of the economy class, but why not take advantage of this fact?

The idea is to take The Cuddle Party on board of scheduled intercontinental flights. (See link below if you don't know what a cuddle party is - and no, there is no sex involved!).

This is how it would happen: The "Welcome Circle" is held in the departure lounge an hour prior to boarding. This gives passengers a chance to get to know each other and decide who they are going to sit next to initially.

The main event happens during the actual flight, where cuddling your seat neighbours is encouraged. Every flight attendand is also trained as a coach and party mediator. Every two hours or so (a voluntary) swap around is organised, so that you don't need to cuddle the same two people for the whole 12 hour flight.

The "Closing Circle" is held in the arrivals lounge, for those who are not in a terrible hurry.

Imagine, wouldn't be flying in economy class be so much better if you could lean your head on the guy next to you, rather than having to sit in a tense position in order to avoid - god forbid - any physical contact?

Note: After reading some of the comments I'd like to add, this sort of thing isn't for everyone, but I can see a market for it on busy routes. Of course the flight would be advertised as such an event so we can assume that all the passengers are joining voluntarily.