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It's the NASCAR of billboards and product-placement of driving. Targeting the mass-rubbernecking market.
Cars and trucks are fully covered in large company logos.
They are driven out heavily trafficked highways where they collide, have blow-outs, or simply park on the side with their blinkers
turned on. Every death-curious passerby becomes a captive audience in a state of psychological vulnerability for the full, ridiculous 25 minutes it takes to find out that nothing severe has happened ---- and drive on.
Who advertises?
- insurance companies
- 1-800-LAWYERS
- radio stations
- WWF
Look out for the sponsored tow-truck and ambulance!!
Cities consider ads on police cars
http://www.usatoday...10-30-ad-usat_x.htm
[krelnik, Oct 04 2004, last modified Oct 21 2004]
[link]
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The darker side of ImBack's Crash-site Billboards (under Car: Rubbernecking). |
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Surprisingly torn by this one--are there laws against staged accidents? |
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Didn't Nike block traffic at a downtown intersection for an Agassi game? And I believe RedBull was a regular sponsor of a infamous French climber who scaled the Sears Tower in Chicago as well as the arch in St.Louis. He was arrested for both --- they'd just wait for him at the top. |
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Ads on emergency vehicles is in the oven: see link. |
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Some UK motorway patrol cars have sponsorship details on them for the provider of the car and the warning equipment. |
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