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Today I did a google search for something involving the word
"Dell". There, I've just amplified my own problem.
Less than an hour later, I'm seeing ads for Dell Poweredge
servers and the like. Now, I'm REALLY not in the market for
buying anything from Dell, especially any server equipment*.
So
this ad is a waste of my time and Dell's money. Now I don't care
about Dell's money, but, unfortunately, that's the only language
they speak. So how do we implement the first advertising DIS-
incentive?
Ads use images. Images are easily matched. So, when our
app/browser extension sees an ad image on the screen it
interacts with the bs0co website, a website in which you are financially invested. The investment doesn't need to be much, but the more the
better. So what happens? The app/browser extension
spots a Dell ad. The outcome? A small investment is made in
competitor's stock, such as HP leveraged through one of the
many fractional-share services.
Your computer sees a Nike ad? Adidas and co get a small
investment. Across millions of people, corporate Nike will think
twice about flooding us with endless time-wasting media. When
it comes down to it, they respond to share price more than
anything else.
*Used, is a different story.
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I prefer getting ads for stuff I'm not interested in. It reduces my chances of making sub-optimal purchasing decisions. |
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Like the idea just for blocking those images. Might
have a thing there with a browser plugin. [+] |
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I realized I'm already running a disincentivization system for
those "Which product have you recently seen advertising for?" |
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They offer a "skip" button for a reason: they want signal not
noise. So I don't use that, instead, I actively participate in
giving the wrong answer. I do however worry that I'm
sometimes giving an answer that's filterable, perhaps the
brand I clicked on hasn't advertised at all in a year, my "noise"
will be filtered out. But overall, I'm confident I'm doing more
harm than good. |
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They can easily track which users have provided more than x bogus answers and filter out those users. A surprisingly large amount of modern advertising psychology is how to know more about customers than they think you know. i.e. how to manipulate them without creeping them out. |
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//without creeping them out.// |
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I really do think much web advertising is a scam on the
advertisers. Exhibit A is where are all the repeat ads? If
something works, you'll see it forever. Ronald McDonald,
Tony the Tiger, Flo and the Geico gekko for insurance
companies etc. |
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After writing this I
clicked on very popular news site, tens of millions of
views a day. It's advertisement at the top was something
saying I could save on my lawn watering bill. I don't have to
check, it'll be gone very soon, even if I click on it, like,
subscribe and buy every product they have, although I'll get
twenty to thirty emails an hour for the rest of my life, the
ad will be gone because it didn't make enough money to
keep funding it. |
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Haven't seen numbers, could be wrong but I think TV ads
are still there because people are too lazy to fast forward
through them and internet popup ads just piss people off. |
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Be interesting to see the research, but I'm sure that's BS as
well. Advertising Age magazine isn't going to come out and
say "advertising doesn't work". Now I'm not saying all
advertising doesn't work, I'm saying most web advertising is
highly oversold in its efficacy. |
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All the advertisements a person sees can't get more than 100% of the attention that person devotes to looking at advertisements. So in the end a shoe ad could get some of your attention, but only by taking some away from that chocolate ad. It's a zero sum game. |
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//much web advertising is a scam on the advertisers// |
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Possibly. Certainly in some cases. I think we might be in an
odd demographic however. I wouldn't know how to convince
someone like me to buy something. I already have a mental
list of the things I want/need. I'm modifying and updating
that all the time. Other people are different. |
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One type of advertising that does work on me is the
aliexpress etc. ads that show a row of.. things. I usually
know what they are, but every now and then, I see a thing I
do not know the function of. I have to click it and find out,
I have no discipline in this regard. Usually it's just a WiFi
sniffer or some air quality gadget... but I have to find out. |
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There's two types of ads that piss me off 1- "The simple weight
loss trick that the diet industry doesn't want you to know
about." (not to brag but I'm in good shape and don't need any
weight loss products) and 2- "The pictures from the Queen's
inaguration that show a bit too much." |
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