h a l f b a k e r yWhy not imagine it in a way that works?
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This campaign would depict persons doing activities classically considered pointless. For example - a passenger rearranging deck chairs as the Titanic sinks. As it goes under the deck chairs, now lashed together in a tight group, float away as a makeshift raft with survivors aboard. One could show
effective and organized herding cats. One could show a Chinese fire drill - starting with shouting and a lot of movement but actually a model of efficiency getting everyone out and organized.
Probably this would be for one of those companies that provides services for businesses.
This is a job for ... !
Metaphor_20Actualisation_20Agency
[hippo, Mar 13 2014]
Herding Cats
http://www.youtube....watch?v=m_MaJDK3VNE
That one's been done [ytk, Mar 13 2014]
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I like it but... chindogu ? makework ? |
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I don't know why you should limit it to services - lots of the products people are convinced they need to buy are wholly unnecessary. |
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Really this is just an eye catching ad. Could be for lutefisk. Maybe I should have saved the concept for Tongal. I find their 140 character limit frustrating. |
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We already have this: the Ha'bakery. |
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This seems very familiar. It is esentially 'twist' or 'alter expectations' advertising - draw people's attention with something odd; then add the twist to resolve it into something clever. It is ubiquitous in today's advertising, but I'm struggling to think of examples. |
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The only example of 'twist' advertising (that is also in the category of 'apparent exercise in futility') I can think of is a McDonald's ad. In this ad a teenage boy is seen retrieving a shopping trolley from somewhere very difficult and then pushing it over difficult terrain to return it to the shopping centre (this is apparently odd behaviour). When the shopping trolley is returned, the boy then gets a $2 coin in return for his troubles so he can buy a $2 burger (this is the twist; the resolution to something clever). |
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This is like pushing water up a hill. |
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I think you're conflating pointless/ineffective and difficult/impossible. |
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Rearranging deck chairs on a sinking ship is the former, herding cats is the latter. |
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Herding cats is easy, providing you have enough spray glue. |
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