h a l f b a k e r yBusiness Failure Incubator
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A very basic idea. All those naff adverts on the net* come to you via the bandwidth you are paying for, so why not charge them for it....
Or is this just too logical for the real world?
*I have adblock so I don't get any.
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Those ads would be how you pay for the content on
the website serving them. |
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So, no, it is not actually logical, or practical. |
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//Those ads would be how you pay for the content on the website serving them. |
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1) I wouldn't know...I just block all the adverts. |
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2) How many websites are actually worth looking at? |
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3) There are subscription only websites, if someone really needs skateboarding duck videos or humorous vegetables jpg's on a regular basis. |
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4) Advertisers leech off the companies they promote...if I want to find for example Fragrant Manjack seed, it's not exactly difficult to find. So, howcome we have just re-created the old world in a digital format? |
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Why not simply have a browser setting for "ad res" ? So maybe you still get a banner but, instead of an all dancing and flashing 3mb/sec cpu-killer, it's a text ad in 18pt that just sits there. It's either that or AdBlock which kills it completely, rendering it useless to both advertiser and host. |
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//AdBlock which kills it completely, rendering it useless to both advertiser and host. |
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<sound of evil laughter> but seriously, I thought the whole point of the internet is that, should I want to buy a toaster, I can just go look online for it myself? In which case the ad industry would fade away. |
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Instead, the companies just kept giving money to ad companies, but the new online ad companies instead...don't they have any faith in their own products? |
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Small parallel case, seems online hotel booking companies charge hotels swingeing fees for reservations, why doesn't the hotel business get its act together and make their own reservation system... |
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Some do. Unfortunately they have to pay people to create those things, and sometimes it's cheaper to just outsource I imagine. |
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And you're encouraged to 'like' your toaster on Facebook and tweet about your new toaster to an online community of toaster-owners. You have to Instagram a selfie of you and your toaster and photos of the first toast from your toaster, pictures which will be picked up and added to a Pinterest page of toast pictures sponsored by the toaster manufacturer. You will get bombarded by marketing messages from manufacturers of sliced bread who have been sold your marketing information and banner ads on every website you visit now only show kitchen appliances. Around the world, a million customer contact databases update themselves to show that you now own a new toaster, and recalculate your socio-demographic profile and position within their marketing segmentation groups. Credit reference agencies add a few virtual points on their graphs showing the relationship between your income, your credit card spending and your spending on shiny consumer goods. Real estate analysts note the increased spending on high-end toasters on your street and revise their assessment, raising the market outlook for your street a notch. For some reason you haven't yet established, your toaster has a sticker with a QR code on it. |
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//2) How many websites are actually worth looking at?// |
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Then stop looking at them, and you won't be served ads. |
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I turned adblock off for 5 minutes just to see what it's like...got totally bored of various parts of the google ads trying to load themselves... |
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////2) How many websites are actually worth looking at?//
//Then stop looking at them, and you won't be served ads |
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Perhaps my writing style isn't that good but I don't see a connection between question and reply..as for me, I look at HB and craigslist (no adverts) the Beeb site which presumably has adverts (even though they get to tithe virtually every household in the UK, my 2 email providers (I must stop being so lazy and just get my own mail-server) two news sites that just filch all their content from other places, gaijinpot (a jobsite that bills employers to post sits vac) so basically none of them actually give any service that isn't paid for or created by someone else.. |
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The BBC only serves ads to international visitors. |
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I think we're going about this the wrong way. Adblock is a very passive approach, merely opting out. But it would be interesting to purposely waste their bandwidth - after blocking it from the webpage, it should repeatedly reload the ad in the background, generating millions of views without a single click, which may convince the marketeers to change their strategy. |
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You could take it to the next level. Given that you won't see any of these ads, and certainly won't be buying their products, there would be no harm in configuring your background process to click on every single ad that it sees. Let them track you; let them offer more and more specific ads tailored to some bizarre niche. |
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I predict at least two possible outcomes. One, that there is a "mother" product or service which all ad tracking eventually leads to, with stability achieved and all ads served to you become identical. Or, that the system becomes unstable and goes into oscillation, looping around the product categories chaotically with forever conflicting desires. |
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