Blood donors in Australia, and probably other countries, are not paid for their platelets. Other than a cuppa and a bickie.
This idea encourages donors back with a book club held after each drain session.
The setting is right: you're supposed to sit around for a while after your donation before getting back into your car, or back to the nuclear plant.
Also, the timeframe is right: regular donors should take at least a month or two between visits. Plenty of time to devour the next book.
Vampire novels not encouraged.-- not_only_but_also, Sep 19 2012 Disturbingly sensible and practical [+]-- 8th of 7, Sep 19 2012 Excellent idea [+] I presume that the process could operate on a reasonable amount of govt sponsored book loaning, with minor investment or donation by a generous publisher, and the redundant books, once they have been around a few donor centers, could be recycled in a local Library.
I note that a similar approach, albeit with free access to a different type of literature, and less donor interaction, doesn't seem to have worked to boost uptake for male sperm donation.-- PainOCommonSense, Sep 19 2012 Sounds like a good plan. +-- xenzag, Sep 19 2012 There are uncomfortably-high numbers of people who never read or buy books; what can you use to incentivise them?-- Phrontistery, Sep 20 2012 The selfless giving of blood.-- rcarty, Sep 20 2012 Perhaps free internet access during and after the procedure, but then again this is already possible in many libraries.-- PainOCommonSense, Sep 20 2012 Some people (a minority) are lightheaded. Maybe an amateur art analysis club -- "Man, that totally looks like a huge bag of Doritos"-- 4and20, Sep 20 2012 random, halfbakery