Half a croissant, on a plate, with a sign in front of it saying '50c'
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bottled mixers

 strategic lines on mixer drink bottles make quality alcoholic drinks easier to create and consume
  (+2, -1)
(+2, -1) 		  [vote for,
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an example: you buy a coke bottle. yum there are two horizontal lines indicating levels on the bottle. the first one is near to the top, about where the drink would be considered "full". the second one lies one ounce (or shot) down the neck of the bottle.

so open up the bottle (twist-off cap necessary), drink coke down to the second line, and fill with rum to the second line. twist that cap back on and shake your drink up to mix it. now you have a portable, well mixed and well measured rum and coke.

this could be applied to other common soft drinks, but also common mixers such as cranberry juice could reach new levels of market-"ability" through this concept.

furthermore, sour mix could be sold in the same way with three lines, the bottom line reading "triple sec" indicating to fill to the next line with triple sec, the middle line reading "tequila" indicating to fill up to the top line. once again, twist the top back on and shake.

i hope the idea is straightforward if not eloquently-worded.

—uberwear, Jul 14 2004

Soda and Alcohol co-marketing http://www.cokepuba...c_casestudy_06.html
[jonthegeologist, Oct 21 2004]

[link]






       Sell rum and coke, cosmopolitans, and whatever your disgusting sounding third example is in bottles. Pre-mixed.   

       Simpler, no?
—GutPunchLullabies, Jul 14 2004
   

       Simpler, yes. But this idea also has a certain make-do utility to it that is pleasing. I like it. And what's wrong with [uberwear]'s "disgusting sounding" margarita recipe besides lacking some rim salt and a bit of fresh lime?
—jurist, Jul 14 2004
   

       I pastry you, but I'd wager anyone can make a rum and coke . . . for obvious reasons.
—contracts, Jul 14 2004
   

       This kind of marking did exist for cocktail shakers in the 70s and 80s, showing combined depth and incredient lists for a number of different cocktails.   

       Also bottled cocktails, pre-mixed, are sold in the UK.
—Aristotle, Jul 14 2004
   

       I like this idea because of the *choice* though.   

       If you just want a coke and DON'T want rum -- fine .. ignore the marks. Drink as normal.   

       Better than pre-mixed drinks sold .. where - tough luck - the only drink in the fridge is coke and rum mixed .. whether you want to drink alchohol or not!   

       (+)
—britboy, Jul 14 2004
   

       "and shake your drink up to mix it. now you have a portable, well mixed and well measured rum and coke. " ... bomb. I would suggest you slowly turn the bottle over a number of times to allow for some gentle mixing and less pressure build up.   

       I'm not sure I would care for the lines on the side of the bottle though. When we used to mix our drinks like this in college, we would always use the drink-a-bit-then-refil-with-rum method to continually make our drinks stronger. It allowed you to start off with a weaker (better tasting... we never bought good rum) drink and eventually find the proper strength for your liking.
—luecke, Jul 14 2004
   

       I'd be surprised if soda manufacturer's went for this. They'd be accused of encouraging people to drink alcohol.
—phoenix, Jul 14 2004
   

       In the UK, bottled mixers (or canned) are certainly available. Gin and Schweppes tonic is one example I can think of. However, I'm resisting a [mfd] as this bottle with the mix-lines is certainly a new idea and worthy of a mention to my marketing department.   

       // They'd be accused of encouraging people to drink alcohol // [phoenix] Soda companies have nothing against responsible drinking of our products with alcohol, in fact, we already co-market some of our brands with alcohol companies. See what Andy says on the link attached.
—jonthegeologist, Jul 14 2004
   

       The problem (jurist) is that tequila tastes terrible. The only way a margarita is even barely tolerable is if its a frozen margarita, because the ice and salt cover up the flavor. This does not allow for blender drinks.
—GutPunchLullabies, Jul 14 2004
   

       Experience different brands of tequilla then, [Gut Punch], before you make such a sweeping dismissal. I actually prefer my margarita on the rocks, unblended, and salt free. Go figure.
—jurist, Jul 15 2004
   
      
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