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Due to regulations, more and more adverts on television are appearing with added notes.
They're usually there for legal reasons. Often they're written in a smaller font than other text, and/or they make fleeting appearances of less than a second to a few seconds. In most cases they contain lots of
vitally important information that perhaps you really ought to know before accepting what you're hearing...
*Your home may be at risk if you do not ...
From less than £10,000
*Model shown is £18,000
First issue £0.99p
*Usual price £3.99p
Real Italian Pizza
*Made in Germany
(Not that there's anything wrong with Pizzas made in Germany, BTW. I've had some very nice pizzas in Germany. It's just the fact that the advertisers make the distinction - quietly.)
Anyway, that sort of thing. If you've never noticed them... try to keep an eye open for them. Some are quite surprising.
The idea would take the form of a text to speech application built into TV's, which enunciate items of text which fit a particular MO, which not uttered in the dialogue.
The application could work by analyzing the audio to identify when an advert is being shown (often, the audio becomes heavily compressed and the loudness increases) - And then it could analyze any text displayed, it's font size, how long and where it's displayed (OCR) and speech uttered (voice recognition) - Checking for correlation and reading aloud any discrepancies or items of text in a reduced font size or which appear fleetingly.
(As an additional feature (and similar to link [1]), it could drop the audio levels by a few dB, to normalize it with the level of the audio before the advert started).
[1] Shut-up Remote button
_22Shut_20up_22_20remote_20button
Another related HB idea [Dub, Mar 24 2008]
[2] http://www.halfbakery.com/editorial/help.html
http://www.halfbake...editorial/help.html
[Dub, Mar 24 2008]
Vanity Cards
http://www.chucklorre.com/index.php?p=1
These would flash on the screen for about Πsecond at the end of the show. [Klaatu, Mar 25 2008]
Sony/BMG EULA as sung by the EULA Women's Chorus
http://blog.wired.c...p3-womens-chor.html
[Dub, Apr 28 2008]
US law says TV adverts to play at same volume as show
http://www.bbc.co.u...ment-arts-20716405#
[Dub, Dec 14 2012]
[link]
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The trick here is to not absolve the advertiser of any liability due to such displays. You can put the disclaimer on the screen, but if I can't read it (due to size or time constraints), the law will treat it as if you didn't put it up at all. |
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You'll end up with advertisements with generic disclaimers that direct you to read the packaging or speak with a company representative. |
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Ask your doctor if this is right for you...+ |
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[phoenix] I agree, an excellent adjunct; a preferences / setup section - Perhaps a different (gender/accent) voice could be assigned when reading text too small for you (given screen size, room size, seating arrangements, eye-defects, age etc) another when the content contains a specific phrase etc. |
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[xandram] just imagine the chaos if we all did! -I'm surprised GP's haven't asked that these types of messages should be removed. |
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Example of Vitally Important Information to be squeezed into an advertisement: |
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Thank you for visiting the Halfbakery web site titled "halfbakery.com" (the "Site"). In return for gaining access to the Site and using it, you agree to be bound by the following Agreement without limitation or qualification, so please carefully review this Agreement before proceeding. If you do not intend to be legally bound by these terms and conditions, do not access and use the Site. Halfbakery reserves the right to change this Agreement and to make changes to any of the products or programs described in the Site at any time without notice or liability. Any such revisions are prospectively binding on you and therefore you should periodically visit this page when you use the Site to review the then current Agreement that binds you. Halfbakery also reserves the right in its sole and unfettered discretion to deny you access to the Site at any time. Halfbakery enters into agreements with third parties from time to time to provide our customers with the opportunity to obtain special services, products or prices offered by the third party. You will not be deemed to be violating this agreement when acting in accordance with the terms and conditions of any such program. Likewise, the terms and conditions in this agreement will be considered broadened to the extent needed to permit such third parties to operate within the terms of a written agreement they have entered into with us. The titles in this Agreement are provided only for your convenience and are not to be used in interpreting the Agreement. |
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Intellectual property notifications |
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Unless otherwise noted, all information, Halfbakery account information, articles, data, images, passwords, Personal Identification Numbers ("PINs"), screens, text, user names, web pages, or other materials (collectively "Content") appearing on the Site are the exclusive property of Halfbakery, Inc., or their subsidiaries and affiliates: |
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1. The Halfbakery member to whom that password or personal identification number is assigned (the "Authorized Halfbakery member");
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Forum for actions, governing law, and procedural restrictions |
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OMG, [nuclear] - I sure hope you copied and pasted that from somewhere. Pretty scary when you read enough of it. |
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Lawyers ...... bloody Lawyers. |
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'Attending a Cabinet when there was a tendency to Mutiny in the Fleet, Sir Thomas Troubridge.... who was a most excellent Officer, was asked his opinion what was best to be done. He said, "Let me hang a hundred Lawyers, and we shall have no more of this business". I asked him what he could mean - what were these People he called Lawyers. He replied, "Fellows that can read and write. They are the Fellows I call Lawyers, and make the whole of the Mischief".' |
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[phundug] ummm! You didn't read all of HB's T's&C's?
Open (link [2]) - and click the 49th full-stop (period) - which is also a hyperlink. |
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OK [nuclear hobo] you made your point - Some sort of pause-live-TV feature should be added, too. |
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But if you're then watching the un-paused TV, timehifted, then it isn't "live" at all ? Besides, given the latency in the transmission system, television is never truly "live". There are both intrinsic and intentional delays, quite apart from the propagation of radio waves. So technically it's not "pause", it's "delay more" ..... |
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I'm gonna stay neutral on this one. Your heart is in the right place but I'm sure there are many, many easier ways to accomplish this stuff. |
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Opposite the left place, naturally... |
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Just use your Tivo® to freeze-frame. Works on Vanity Cards <link> |
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[po] in my chest, last time I checked |
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