h a l f b a k e r yThis ain't rocket surgery.
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Sure you need to throw in some dosage instructions, but with the astronomical costs of prescription drugs, why not put some advertising messages on the containers that tens of millions of people are seeing multiple times daily to help offset the cost.
From missing children pictures to AARP propaganda,
there's hardly a better advertising medium for a large variety of messages.
Giving out statins with hamburgers
http://www.popsci.c...ins-researchers-say
[theircompetitor, Aug 13 2010]
[link]
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"Adverse side effects? Call PoisTox at 636-555-DEAD" |
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"Thank you for purchasing Thorazine. We know who is out to get you. Call 1-900-PAR-ANOID to find out . . . $8.99 / minute" |
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It seems like it would quickly be used to capitalize on people's illnesses and 'weaknesses.' Gotta go [-]. |
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contract -- I was thinking more in terms of metamusil advertising bran cereal. |
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Please affirm -- you just woke up sweating with this idea? |
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Just because it's more effective advertising, doesn't mean I'll like it.... Or, I mean I hate pervasive advertising. |
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Also, one of my mantras in more effective communication is "Every word you add dilutes the words you have". So, by adding non-essential ads to the bottle will result in less people reading the necessary warning, instructions, etc. |
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sophocles, are you entirely convinced that the warnings are necessary? Do you rely on McDonald's warning about the coffee? |
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As to advertising -- it's a pervasive method for sponsoring everything from your favorite magazine and newspaper to your favorite TV show. |
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Why would you advertise some other product on your product packaging? |
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[waugs], in the same way NBC advertises other products, so would the pill manufacturer. To make money and take advantage of an untapped channel |
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[UB] sure, again, as companies do routinely today. |
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From the company's standpoint, the warnings are legally necessary. |
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yes, [yabba], but that's a separate point. You can throw coupons in there, right? It's not a space issue. |
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As much as I hate advertising, I think this is the most rational prescription drug cost-containing proposal put forth in the last five years. |
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It's why [ato_de], sob, I'm here |
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We're not talking about coffee cups. I do read the entire warnings on prescription meds before taking them. As I think you have good ideas in general, I advise you to do the same. So far, the warnings don't say stupid things like "do not poke this pill repeatedly into your open eye", but do say things like "can cause rapid heartbeat, dizzyness, etc..." which is quite relevant. |
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sophocles, I agree -- as I pointed out earlier, it could even be a coupon inside the box. I don't think the "real estate" is a problem here. |
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I'm always torn on advertising ideas. I think life is over-filled with advertising as it is, but then this idea would certainly make money and seems almost a no-brainer from a profit standpoint. |
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I'm imagining sample brand name condoms with Viagra subscriptions. |
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Lovely, just what I need: A missing child on my Zoloft bottle and a global warming warning on my Xanax. Brilliant. |
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First we have to solve the real problem of printing huge ads on tiny pill bottles. |
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Perhaps a rolled up piece of paper inside the bottle would be more effective. (And if you ask me, a large-print version of the warnings should also be in there.) |
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