h a l f b a k e r y"Bun is such a sad word, is it not?" -- Watt, "Waiting for Godot"
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I notice that there are many advertisements on TV that suck. REALLY suck.
I'm not sure how they made it onto the air, but all they do is inspire people to hate whatever company or product they sell.
This is an all-around loss. People dont like to watch the commercials, which decreases
the viewer count of the network they play on, companies don't profit from it because their advertising dollars go to inspiring rage against them, and people dont like it becasue bad commercials suck.
So the idea is that TV remotes could be outfitted with an "approve" and "dissaprove" button, to signal whenther or not the viewer like what they see. A good commercial gets "approve", and a bad one gets "dissaprove". The results from any viewers that choose to vote are sent to the cable company, who periodically sells said results to the corporations, creating what is in effect a huge market research group
This way, bad advertisements will quickly be taken off the air, and everyone wins!
Like this?
http://www.halfbake...ision_20Advertising
Unashamed self-promotion. [st3f, Oct 17 2004]
[link]
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I like this idea, I'm just worried
that people in general already
don't like to watch commercials,
they usually change the channel or
mentally tune out; so it seems the
results from ads would be like 1%
approve, 1% disapprove, 98%
didn't reply. There should be some
incentive for every one you do,
since the ad companies already
spend millions on advertising. How
about a nickel for every click? |
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Doesn't Tivo do something like this? |
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// 1% approve, 1% disapprove, 98% didn't reply //
I disagree -- I'd be specifically searching for TV ads, now, just so that I could tell them I disapprove. |
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The concept of ad suckiness is dependent on your perspective. Even if it irritates you as a viewer, it probably increases your awareness of the brand/ product/ service. So from the point of view of the advertiser, it is a good advert. I suspect that "will the viewers like it" is, at best, a criteria secondary to "will it help us sell?" in the admen's minds. |
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Surely the solution here is to switch the TV off? |
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Tivo and similar products now allow advertisers to see when viewers are skipping theirs ads. |
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