h a l f b a k e r yExpensive, difficult, slightly dangerous, not particularly effective... I'm on a roll.
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Most of what bothers me about ads is hearing them over again. That
and if they are not very creative. A type of ad that would solve both
problems would be 15 second audio commercial featuring a randomly
generated arrangement of 30 words that are carefully chosen to be
related to the advertised
product and so that the result of randomly
mixing the words would be as consistently meaningful as possible.
Let me try here:
Coke is a great drink with lots of bubbly goodness and effervescent
ly awesome awesemnity when you put it in a tall glass with ice cubes
and fizzy frothy clear crisp thirst quenching splashing yumnity.
Bubbly glass goodness put ice in a splashing frothy drink with
goodness and great awesemnity and crisp thirst quenching yumnity
and effervescently fizzy you cubes.
Ok I am missing some words there and the result may not be that
good but the point would be to choose the words so that they could
be randomly mixed in a lot of ways, and then mix them and choose
the best ones, or just always play a different one so that the
listening experience became more creative.
[link]
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Excellent! I can hardly wait for the emetics ads... [+] |
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You are basically saying that the company doing the
advertising either doesn't need a "slogan", or it
should be changed far more often than is usually
done. |
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Well, it might get you into squirrely legal territory
over the definitions of words like "slogan" and
"authorship". |
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Although your samples are a little on the silly side, I
do like the idea of an advertisement which isn't a
mere static recording, but rather some sort of
algorithm which generates the message and audio. |
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