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This seems like a no brainer. Everybody wins.
Businesses sponsor a free bridge crossing for a set amount
of cars, paying a premium to the bridge company for the
right to do so. The light screens say "Cross free courtesy of
Coca Cola" for the next 100 - 99 - 98... cars.
Advertising that actually
makes the customer say "Wow!
Thanks company X! You're awesome!"
It would have to be a set amount of cars being shown by a
countdown clock to prevent people trying to rush to the
toll gate before a timed free crossing expired resulting in
much flaming death for all.
This drop in cholesterol is brought to you by...
This_20Drop_20In_20...y_20The_20Superbowl
[theircompetitor, Apr 29 2015]
[link]
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So, if company X, say Coca Cola, pays for 100 bridge
crossings, can they be outbid by Company Y, say Pepsi? Now,
the sign reads "Your bridge crossing could have been free,
but Coca Cola didn't want to pay. $3 please" That way, the
bridge gets the toll, higher sponsorship and extraordinarily
disgruntled customers, which is what they strive to create. |
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Extra bidding wars for roadworks. "this lane closure is
brought to you by the cheap bastards at Pepsico" |
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I got a free bridge crossing on the Golden Gate one day in a bad rain/wind storm on my motorcycle. |
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The bridge was swinging back and forth, and you could REALLY feel it. When I got across to the toll booth, the crew inside were laughing their asses off. |
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They waved me by and refused to take my money. |
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This crossing brought to you by Coca Tola. Actually not a
bad idea. [+] Perhaps the first 100 cars displaying our
products' QR code and advertising on their bumper stickers
could have their fare paid by the advertiser. That way
multiple companies could get in on the act. |
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//Perhaps the first 100 cars displaying our products'
QR code and advertising on their bumper stickers
could have their fare paid by the advertiser. That way
multiple companies could get in on the act.// |
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Wow, I think you're on to something there. Totally
doable with image recognition technology already in
place to read license plates for toll crossings. The
Golden Gate Bridge previously mentioned doesn't use
toll takers any more, it just takes a pic of your
license plate and sends you a bill. You could scan for
the company advertisement and reverse the charge
for the customer. |
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Kind of spendy for the advertiser. |
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Well, a cost cutting measure might be a lottery thing
where every 10th person with a bumper sticker gets
through free. |
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opportunistic dyslexia this week: "sponsored beer fridge crossing" |
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This could become so very evil. [+] |
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