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Common commercials drive me nuts. It's why I don't listen to live radio or watch live TV
Have regular characters in well produced serials using the items being sold. Superheroes and MacGyver could use the products in many creative ways.
See Wikipedia for "continuing plot" Serial (radio and television).
Examples: Dr. Who, soap operas, The Sopranos, The Loan Ranger, etc.
Two or more advertisers could participate to divide the cost and place their products in the ad (see "product placement" or "embedded marketing" on the net). This would be similar to the multi message signage out nowadays that reduces the cost for all those that advertise in the spot.
If well done, people would be anxious to see the next episode, rather than fast forwarding through the mind crushing, ever-repeating same ad.
Coffee serials
https://www.google....JWa2UF5CjjwS97KbwCw
[Sgt Teacup, May 03 2017]
Burma Shave
http://burma-shave.org/jingles/
If you define "serial" as "one sign after another beside the road", then this Idea was baked a long time ago. [Vernon, May 03 2017]
The energizer bunny appeared before and after other, fake, commercials
https://en.wikipedi...iki/Energizer_Bunny
[beanangel, May 06 2017]
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Annotation:
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You're right, they are (marginally) better than your average commercial. However, they were Baked (with coffee!) in the '90s (you must be young, or maybe you didn't have access to a TV in the 90s?). See link. |
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Of course, now with product placement and whatnot, TV programs and movies are generally one giant product placement service (eg: Seinfeld's cereals). |
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Optional fun game: Name a movie with a computer that WASN'T a Mac.
We can use this info to narrow down the window <snurk> where modern product placement 'started'. |
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// Name a movie with a computer that WASN'T a Mac. // |
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"Billion Dollar Brain", "The Forbin Project", "2001", "Wargames" ... |
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Well [8th], your movies are from 1967, '70, '68 and '83...so, before the Mac was unveiled in 1984. Good work. I think we've now determined that there were no Macs in movies before Macs were introduced. |
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Next step: When DID we start seeing Macs in movies?
(I'm going to guess 'movies made after 1984', but how long after? Did Jobs realize that the soft-sell of Macs appearing in movies would boost cachet, and sales? Did he bake it into his plan?) |
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// When DID we start seeing Macs in movies? // |
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Ah, now you have asked the correct question, the one you should
have asked ab initio. We call that woolly thinking (which is
different from fuzzy logic). |
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Well, we've done all the work we're going to do on this one. We
answered the question entirely and correctly. Spotting the first
appearance of a Mac in a movie we leave as an exercise for the
class. |
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//Spotting the first appearance of a Mac in a movie we leave as an exercise for the class.// I remember that the lead character in "The Third Man" wore one. |
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Serial commercials about cereal killers. Oatmeal strikes again. The Corn Flakes killer of Battle Creek, MI |
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This is well baked. There was a reasonbly long-running series back in the late '80's / early '90's here (and there have been several others since). |
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// Name a movie with a computer that WASN'T a Mac.
// |
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Good parlour game. Right: The Hitch Hiker's Guide To
The
Galaxy, Her, every Star Trek movie but ST IV, Hidden
Figures,
The Matrix, Jurassic Park, Alien: Resurrection, 2010. |
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But, we don't know the backstory of the ones set in the
future. For all we know, all of those computers might be
descended from Macs. |
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Oh, and the Nestcafe couple ads. |
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// all of those computers might be descended from Macs. // |
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No, because the humans using them are shown as intelligent and capable, rather than subfunctional slavish fashion victims. |
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Maybe Macs became unfashionable before they were
developed into what we see. And apparently GUIs went out
of fashion too. |
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I saw an image once where people were wearing EEG electrodes while watching commercials. Imagine the greater orchestrations of the most lucrative waveforms with stacked commercials! |
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Also, The Energizer Bunny had some commercials where it would precede a fake commercial then interrupt the fake commercial. |
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// I can't remember where I got my misinformation from either. // |
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In the 70's, as today, misinformation, prejudice and xenophobia were largely delivered to most people in the mail ... although of course if the mail didn't arrive that day, you could always go out and buy a copy of the sun or the express ... |
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I've heard that the product placement of Pottery Barn in
'Friends' is studied as a good example of how to do it during
advertising training. The Boddingtons placement, by
contrast, seemed very clumsy. In a way, this just is 'Friends'. |
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// Oic, you are parodying your own anno as you write it. // |
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The humour does rather rely on the reader knowing that there are newspapers called the Daily Mail and the Daily Express, both notoriously right-wing, and a form of low-grade toilet paper called the sun, which has words printed on it. |
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// I do that a lot too. // |
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Oh good, maybe you should start pointing it out when you do it. |
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