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White rhinos weight about twice what a horse does so I'm
gonna assume, correctly or not, that they're roughly
twice
as strong.
So when you're selling a truck, the competition can refer
to
"horse power" while you refer to yours as having "rhino
power". Throw one of those little explanation
lines in at
the bottom of the screen "Rhino power is roughly twice
that of horsepower."
This would get people's attention which I believe is an
important part of advertising.
So here's an example. Show the competition selling a
truck
with 200 horse power. You can say "Ours has 400 horse
power." boring the audience to death or say "Theirs has
200
horse power, ours has TWO HUNDRED RHINO POWER!".
Now sure, seems silly, but consider that there are 6,500
pickup trucks sold in the United States EVERY DAY. A
little
gimmick like this that could get enough attention to push
a
bigger percentage of those sales your way might turn out
to be a pretty profitable silly idea.
Rhino testing
https://www.youtube...watch?v=Qd4KIghtMFI
also works for chocolate biscuits. [Loris, Jan 04 2018]
[link]
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This might make some sense in those sad, backward, benighted
regions which still employ a unit of power based on a notional
quadruped, rather than the universal and rational SI unit of the
kiloWatt. |
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[-] anachronistic, not even in an inventive or Steampunk way. |
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Also, "science: unit of measurement" ? There's nothing scientific
about horses … |
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//rational SI unit of the kiloWatt// |
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I get your point, however this is about advertising, not
rationality. |
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Oh, nothing actually useful, then. |
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I don't know, how many billions of dollars worth of cinnamon
flavored sugar water has Coca Cola sold all over the planet? |
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I think you might get further by advertising your pickup as having 12 trillion demodexpower. Not only is "trillion" a winner, but "demodex" sounds like it should involve lots of angry people and explosives. |
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You could also sell fuel with 15,000 times the power density of black widow venom. |
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You mite just be on to something there … |
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//12 trillion demodexpower// |
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I'm moving that up a notch on the "let's sell trucks" idea
list. |
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You could also just say "TWELVE TRILLION HORSEPOWER!"
(or more accurately TWWEEELVE TRRRRILLLLION
HOOOORSEPOWERRRRR!!) with
the little disclaimer at the bottom. "Truck does not have
12 trillion horsepower." By the time the consumer's read
the
disclaimer, too late. Their subconscious mind
has already been sold. |
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These are trucks remember. |
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//These are trucks remember.// Yes, but if the daily sales are only 6,500 such trucks, and if you gain 100% market share, and if the profit per truck is $10,000, then that's only $65M/day. Seems like a lot of effort for small change. |
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I think I might remember the numbers accurately... Ford
only made 2% profit on a car. So $30,000 car ->$600
Number from about 1999. |
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Also I kind of like the Rhino power idea. |
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Thank you Beanzy, I like it too. |
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You could also drop the whole premise that it's
a real measurement just and have an excited truck
owner exclaim "This thing doesn't just have
horsepower, it's got RHINO POWER!" Then have a
stylized cartoon rhino burst out of the hood. |
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Hmm. Showing any part of the car desentigrating
might not be good, but get the rhino in there
someplace. Just tell the animators: |
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"It's pissed, it's charging, it means business."
American pissed meaning angry, not English pissed
meaning drunk. |
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Although... seems like you might be able to use a
drunk, rampaging rhino to sell something. Anti
diarrhea medicine maybe? |
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Pretty much any News International product, actually … |
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News? Like in "CNN: We rampage through the facts like a
drunk rhino!"? |
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Even if that's not what you meant I like that. |
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What are these so-called "facts" of which your hu-mon news
media speak ?
We know not of "facts". Your words are strange to us … |
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Classical meaning: a thing that is indisputably the case
based upon, and arrived at by using, generally agreed to
principals of logic and scientific method.
synonyms: reality, actuality, certainty; truth, verity,
gospel. |
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Modern meaning: whatever a person's political party or
group of affiliation tags as such, subject only to that
person's ability to make the assertion look convincing to
enough followers.
synonyms: BS, fake news, nonsense, dribble. |
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Modern "facts" are just bullshit with a good haircut and
flattering camera angles. (Doctorremulac3, the second
most popular of all the Doctorremulac(k)s.) |
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" I'm gonna assume, correctly or not, that they're roughly trice as strong " |
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I don't think I've ever gotten a tag line. |
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I need to start saying funnier stuff. |
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//I need to start saying funnier stuff// [marked-for-tagline] |
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"rhino" also is slightly reminiscent of a Rhine card with an O on it
(compared with a squiggle) |
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//I need to start saying funnier stuff// [marked-for-
tagline] |
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LLL. Thank you for the mercy vote Max. |
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(LLL is stil not laughing out loud but it's more than just a
snarf. It stands for "Little Larger Laugh") |
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// Thank you for the mercy vote Max // |
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It's not mercy, nor is it pity; it isn't any sort of positive human
emotion. |
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He's setting you up for something. |
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Are rhinos more powerful than horses? A quick search of
the literature reveals some shocking oversights on the
part of the physiology community. There's no information
at all on the VO2 of rhinos. I shall have a word with the
relevant authorities. |
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In the absence of good data, let's do some speculative
handwaving - a sadly underfunded scientific specialty of
mine. Rhinos for the most part live a bit like the average
cow, lots of standing around eating grass, producing fly-
attracting poop and wafting away said flies with a
woefully inadequate tail/ear combo. Occasionally they do
a bit of charging, but even the specialists have sub-
Spaniard levels of endurance. Rhinos are about double
the weight of cows. Cows, or at least young fit steers,
have a VO2 of 70ml/kg/min. Assuming the cow data
scales up, then a rhino would be more powerful than a
horse 2.6x lighter than it. The sizes of horse and rhinos
ratio between 6.1 for big rhino small horse and 2.5 for
small rhino big horse. |
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So MOST rhinos are more powerful than MOST horses. I
think it's also appropriate to describe a rhino as "torquey".
Good for a truck. Actually, that's just a diesel engine. We
should just measure diesel engines in rhino units. Gives a
solid intuitive guide to the power delivery. 2 Stroke dirt
bike engines should be in puppies. |
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[bsu], you might be able to fit all that into a truck advert if you use that software that speeds up voices for the "terms and conditions" bit. |
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As someone who has designed trucks for a living, I can tell
you a thing or two about the market. Most work truck
buyers know exactly what they want, and spec it out
accordingly. Ask a car owner what their vehicle’s GCW is
and they’ll give you a blank look. Ask a truck owner and
they’ll tell you that and the GVW and their spring rating as
well. They won’t be so easily fooled by rhino power.
Typically they have a trailer of x weight that they need to
handle. |
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Now, there is a segment that would be fooled, however,
and that’s the flashy truck buyer. |
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//would be fooled, however, and that’s the flashy truck
buyer// |
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Ah, the niche species that sits in the valley of ignorance
between Mr Needsatruck and Mr Reallylikesatruck. The
latter can be found in junkyards looking at serial numbers on
long bed crew cab Silverados to get the engine to put in a
short bed regular cab Silverado. |
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I don't think this would necessarily be something that
would sell trucks exclusively to dumb people. Smart
people like rhinos too. They could get all their real
information once you got their attention with the
rhino. |
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I would also argue, in a volume inappropriate for
restaurants and with animated hand gestures, that
there is a visceral, biological human response to
rhinos as in: "ALERT! RHINO! I better at least invest
one or two seconds of my time to make sure it's not
going to kill me. Ok, it's just a poster. I'm good for
now." |
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If horses, on the other hand, ever portrayed an image
of dangerous strength, unicorns and My Little Pony
toys have eviscerated that association. |
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//Smart people like rhinos too.// Can you suggest
your own tagline? |
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Of course you can. It won't do any good, but of course you can. |
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You could show the truck towing something impressive with
a rhino horn rather than a tow-ball. |
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Maybe those truck testicles could be utilized as an up-side-
down tow ball. |
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