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# ProResilience #
Executive Summary
for CEO MaxwellBuchanan:
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ProResilience PR Firm's objective is to assist corporations
with maintaining honest communication
with community organizations and activist groups, to
ensure
that the company is in tune with it's
moral obligation towards the community, and to be
responsive to the concerns of the community.
To achieve this end, we will work to provide value to
activist groups in negative Ads campaign
against uncooperative companies.
We also shall provide auditing of partner companies to
ensure they are working within an ethical
framework, and report that to partner
activist/community groups.
In addition we provide dedicated channels for these
groups to voice their concerns, and work with
them to make it as reasonable and clear as possible.
Ultimately, we provide value to companies, by making
them truly trustworthy, and not just spin.
Thus protecting their long term reputation. (Case in
point. Uber's reputation is hampering it's
expansion to other markets. Negotiation with Lyft of
possible
opportunity to work together, recommended.)
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MAIN REPORT
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A public relations firm that aim for "proactive" Public
Relations. In theory this will prevent PR problems
from occurring in the first place. This involves the use of
training corporate culture to consider the moral
implication for every action, as well as shift to a mindset
of "good profits" and "bad profits" rather than
class everything to "profits".
Our difference is we will have direct association with
'protesters' org in order to develop a 'synergistic'
relationship with major NGOs so we can more effectively
manage and contain any potential problems pro-
actively
Essentially, we will continuously communicate with these
NGOs (e.g. PETA, GREENPEACE), to keep them
informed with an honest report on the efforts that our
client has made, and done so far. In addition this is
not a one way street, the NGOs will be expected to talk
to us on ways that we can improve our client's
standing as 'good global corporate citizens'. Hopefully
with our relationship, we will be able to approach
issues before they appear, or even during the problem,
and address it (Which can be easier than a typical
firm, if we are able to refer to our previous effort at
transparency) .
But why should NGOs care about developing a
relationship with a PR firm? Well in exchange for us
developing this relationship with them, we will provide
them with access to our marketer/PR employees to
throw their minds in engaging in psyops negative PR
campaign against other companies that is not under our
'protection'. This will help increase their effectiveness,
especially since our marketers/PR officers know the
mindset of the 'opposing' corporation.
To maintain our own integrity as a PR firm, with a
difference. We will maintain a strict hiring procedure of
hiring people who are 'open minded', and is not 'extreme'
in views, but will stand for themselves, basically
we will seek people who are 'marketers' with a 'rebellious
streak' in them. This is because we need to be
clear and firm, that we will drop any company that has
no intention of honestly, or seriously changing their
corporate culture to care more than their bottom line
profits. Not even if the said company is a multi-
billion dollars, in fact, their attempted bribery may be
used against them, as a way of strengthening our
relationship with NGOs (And thus in proxy, the NGOs
relationship with our clients. Means these NGOs may
be more forgiving of our clients occasional transgression.
We don't live in a perfect world after all).
If all this sounds sort of Mafia like to you. Well it should
be. The Mafia essentially adopted the 'carrot or the
stick approach'. We also provide the carrot or stick
approach, 'help us, or you may run the risk of being in
the opposite side of our team'.
Where the analogy breaks down, is that we don't actually
control these NGOs, we only provide free access
to our PR staffs, in exchange for giving us some
diplomatic communication to their org (In essence most
likely to be legal, obviously got to tackle each negative
PR campaign carefully for legal considerations.).
But once our company actually get up and running, our
approach will be essentially be a pro verbal 'carrot
and stick'.