Polling card questionnarie

People often vote for a political party due to habit, perception or on the basis of single policies. The result is they may not be voting for the party that is most aligned with their individual interests. Unfortunately we have no easy way of measuring this kind of voting behaviour.

As well as the standard boxes to cross, polling cards should come with a short, optional questionnaire which basically asks the voter to rank a number of issues in order of importance to them. This could then be correlated against where the various political parties stand on these issues. We'd then have a database of how well aligned the various parties are with the interests of the people that vote for them. We'd also be able to see how good people are at voting for what they actually want.