h a l f b a k e r yClearly this is a metaphor for something.
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The magazine is available only by free subscription.
It consists of two pieces:
1) Advertisements
2) A ten dollar bill.
The bill is stuck between two pages, in such
a way that it cannot easily be shaken out or found;
the reader has to at least leaf through, on average,
50% of the magazine
to find it.
Free magazines
http://www.halfbake...ea/Free_20magazines
This idea came out of exaggerating "Free magazines" [jutta, Jul 24 2000]
iwon.com
http://www.iwon.com/
I bet you were joking about those Internet start-ups. (This site is a portal that pays you with a lottery system for clicking on links.) Truth is often stranger... [egnor, Jul 24 2000]
[link]
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The trouble with this is that advertisers want to attract those who already have expendable money, not those who would be desperate to leaf through a load of meaningless rubbish in order to find cash. Ultimately, your magazine would be "read" most avidly by the illiterate underclass. |
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In that case the advertisers should all be Internet start-ups. They're all heavily funded by VCs and don't seem to need revenues. Anyway, they're not after money, they're after market share, so they'd happily advertise in Jutta's Pay-for-Read weekly. |
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I'll have ten subscriptions please. |
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heres what they do:
randomly give away $1, $5, $10, $20, $100, or $1000 checks in each mag. have 20 different ads with envelopes on them (costs extra to the advertiser, of course) and only 1 (also randomly selected) with ca$h in it. |
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