Half a croissant, on a plate, with a sign in front of it saying '50c'
h a l f b a k e r y
Is it soup yet?

idea: add, search, annotate, link, view, overview, recent, by name, random

meta: news, help, about, links, report a problem

account: browse anonymously, or get an account and write.

user:
pass:
register,


                               

On purposely Loud Packaging

I'm convinced They do this already
  (+1)
(+1)
  [vote for,
against]

How about a spectrum of loudnesses and ease-of-use-es for products meant for consumption in public places according to their healthfulness? So a line of products where say the wheat grass was packaged in a material that opens easily and with no noise and in a manner so that the contents is easily pourable into your mouth without spillage, while the peanutty-snickers-caramel-sludge is packaged in ultra strong and ultra crinkly metal foil that only breaks so that there is no easy way to pour it in your mouth without spilling it everywhere. And then you could say something like, "healthfully packaged", and people would think it was clever and helpful and they would associate love points with your brand. Did I just say, "brand"? God how I hate that word.
JesusHChrist, Sep 12 2013

Please log in.
If you're not logged in, you can see what this page looks like, but you will not be able to add anything.
Short name, e.g., Bob's Coffee
Destination URL. E.g., https://www.coffee.com/
Description (displayed with the short name and URL.)






       I don't get this. You're suggesting that manufacturers of "unhealthy" foods make their packaging deliberately bad? Why would they do that?
MaxwellBuchanan, Sep 12 2013
  

       you can generally tell by the loudness of the TV/Radio ads.
FlyingToaster, Sep 12 2013
  

       No this would be one company - a health company - who also provided crappy food, but packaged it for consumption in public places, with loud packaging - so that you can eat the crap, but you will be reminded that it is crap in a subtle, mediated way, through your own recognition that you are expressing your eagerness to eat the crap, auditorily, so that people in public places are noticing your emotions that are related to the cycle of wanting and then proceeding to eat crap. This will adaptively correlate lots of parts of the process without giving you an ultimatum -- stop eating crap or else -- or a rule that comes from someone else -- I say as your parent/ boss/ government/ spouse/ child that you cannot eat crap.
JesusHChrist, Sep 12 2013
  

       I've sometimes wondered if the secondary objective behind using crinkly wrappers for indulgence snacks like chips, cookies, and candy bars is to induce a sort of public Pavlovian response. I've even noticed that cashews seem to come in a slightly noisier package than peanuts sold under the same brand.
Alterother, Sep 12 2013
  

       Yeah I think maybe it is. Didn't coca-cola have some ownership rights over the sound of the softdrink being opened and poured? For some reason candy wrappers in movie theatres are amplified to 100 decibels. It's all part of marketing psychology mindfuk.
rcarty, Sep 12 2013
  

       //This raises another question. Can 'internal' loud munching sounds damage hearing ?   

       Is there a market for a hearing aid for older mad people who can longer hear the voices in their heads?
not_morrison_rm, Sep 13 2013
  

       // Can 'internal' loud munching sounds damage hearing ?// I half-remember that there is a little muscle in the middle ear that helps to damp loud sounds by clenching something, and which is activated by things like chewing and talking.   

       [Edit] yes, it's the tensor tympani muscle, and it helps protect the ear against loud external sounds, and also against the noises of chewing.
MaxwellBuchanan, Sep 13 2013
  

       I'm always absolutely sure, right or wrong. I find it makes life simpler.
MaxwellBuchanan, Sep 13 2013
  

       It's the same thing that prevents animals with especially loud calls from deafening themselves.
Alterother, Sep 13 2013
  

       What, being sure they're right?
MaxwellBuchanan, Sep 13 2013
  

       No, that's elected representatives you're thinking of now.
Alterother, Sep 13 2013
  

       You're way behind. I was thinking of Pinot Grigio.   

       Incidentally, one of our many family mottoes is "Quandoque iniuriam, sed semper certus".
MaxwellBuchanan, Sep 13 2013
  

       How about a product with a interlocking seal xylophone opening. But the zylophone sounds like teeth when it is biting the enclosed product, but the first and last chime is an audible range spectrum tone that can also be broadcast subliminally effectively in white-out backgound noise over long distances.   

       The product is designed not for any particular food category, but mainly a combination of ingredients that produce distinct tones when biting. Also the sound of the paper wrapping and the effect of the product skittering across a table. Take skittles for example, the crinkley wrapper, the outer coating of the candy shell being crushed and the table effect, as well as product rattle and product name are all a skittely sound.   

       Also consider pop rocks. Pop rocks are like a dehydrated fizzy drink. Combining the two has one of the most notable reactions in candy science. Not on the level of consumption of the two simultaneously, but combining the sensous media beyond the flavoreal. That is the realm of sound level marketing.
rcarty, Sep 13 2013
  

       //Quandoque iniuriam, sed semper certus//   

       {twitch}
pertinax, Sep 14 2013
  

       Not far off from my own personal credo: "bruta vis et ignorantia"
Alterother, Sep 14 2013
  


 

back: main index

business  computer  culture  fashion  food  halfbakery  home  other  product  public  science  sport  vehicle