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One of the most frustrating things about calling a Call Center number, such as the help line for your cell phone service, is getting transferred around from department to department in a huge circle jerk because you don't know what department you're in at any given time, and the person who answers each phone apparently feels no need to identify their department.

So all I'm asking for is the automated voice system to simply say the name of the department you're being transferred to, and rather than spew a bunch of sales pitch bullshit at you while you wait, describe the various situations that the department is equipped to handle, maybe have department-specific FAQs while you wait.

This would result in a win-win scenario whenever a customer calls. The customer benefits from not being left in the dark so much, potentially much less time wasted going to the wrong departments, and receiving a more helpful and relaxed customer service experience.

The company benefits by setting a better buying mood for the customer, because they will be more likelyto be upsold and to purchase additional products and services if they feel more relaxed and better taken care of by the company they are calling. Not only does it set the buying mood, but it almost definitely will result in greater market penetration by word of mouth, as well as increased return on service and decreased customer turn-over.

In short, everybody wins.