h a l f b a k e r y"It would work, if you can find alternatives to each of the steps involved in this process."
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Lottery Metaphors
All Lotto ads must be accompanied (a la cigs) with metaphorical warnings | |
For example: "Playing the Lotto is like giving me a dollar for
every grain of sand you pick blindfolded off Highway 1 until
you get the one we painted blue" or "Name a second in the
last 400 years" As half pointed out, many tickets urge one to
"play responsibly." But Lotto is about the imagination,
so I
suggest the warnings should be as visual as the Rolex and
harem.
Use Bizarre Metaphors
http://www.halfbake...Bizarre_20Metaphors by globaltourniquet. Similar, insofar as I can see this idea thread turning into a tiresome list of forced surreality, too. [calum, Oct 04 2004]
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Annotation:
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They should just let William Hill advertise on the back. |
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<Pedant>
//Playing the Lotto is like giving me a dollar for every grain of sand you pick blindfolded off Highway 1 until you get the one we painted blue// |
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This is actually a simile rather than a metaphor - due to the use of the term "like".
</Pedant>
I've always thought they should use the following slogan :
"You almost certainly won't win but at least you'll have a focal point for discussing how much better you think your life would be if you were rich". I can't think of a visual equivalent though. |
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<beep. BeEp. beEP. BEEP. BEEEEEEP>
My pedant detector is going ape sh*t! |
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I can certainly see where you're coming from on this ... I think the odds of me bunning this are moderate. |
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Lotteries are a tax on people who are bad at math. (WTAGIPBAN) |
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Lotto: Pay a pound, be momentarily distracted from your government's incompetence at managing the income from your taxes. |
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I'm surprised I've never seen this on a lottery ticket:
"Odds of winning may drastically improve by purchasing more tickets." |
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