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This set of mirrors captures the rush hour sun and reflects it onto handy vertical surfaces in view of rush hour drivers (eg buildings, billboards, roadsides and what have you) to form a huge glowing logo. The mirrors are mounted on large firm springs, with the result that the logo jiggles a little,
capturing the eye - and then the spending money!
The sign might be rotated to address morning and evening drivers. In between the logo might drift across the city, enticing those correctly positioned to view it.
[link]
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I like the idea of using other's property for your advertising. |
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I think we had a long discussion once on whether it was possible to
get a sharp image using the sun's reflection. I think the mirrors have
to be very accurate. |
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