Consumer Reports magazine is amazing
I read a thing on vacuum cleaners
Typical $300 to $400
Costly $400 to $1400+
Cheap $60 to $300
The $140 to $170 vacuum was right near the top as was a $60 model, a $300 version topped the list
thus it appears the vast majority of people spend three
times the amount to have a lesser product, unless they read Consumer Reports historically just 4 million out of 300 million people (or, more encouragingly, 4 million households out of 100 million) read their magazine
Now that the US dollar dropped a third, as well as GM being near a fifth of its year ago value It is pleasing to note that a $60 vacuum cleaner outperforms a $900 dollar vacuum cleaner
Cheap stuff can work well, you just have to verify it works.
lets put the Consumer Reports database at the handyphone
Your smartphone could either read the UPC symbol when you aim it or guess what it is seeing
Consumer Reports is adamant about refusing to let firms say "Consumer Reports top item" even when that is true, they like people to get their adless magazine to support research; their database is available online (5.95 per month, or an annual version)
I think they might offer a day pass for a buck or two, plus code a portion of their database so people could spot if the item they were viewing live were on the bottom 2/3
This kind of thing would greatly improve the quality of material life among the financially "recessed " giving amazingly, the capacity to improve it above their pre Consumer Reports on handyphone years
Consumer reports would gain a wider base
Manufacturers would have reason to make better cheaper products with the bonus of a wide awareness distribution channel