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Business Renaissance

 Old business, new management
  (+2, -9)(+2, -9)
(+2, -9) 		  [vote for,
against]

I'm thinking of a company that watches for businesses that go defunct, buys them, and essentially relaunches them under new management.

For example: A major restaurant chain goes out of business. This company buys the rights to the failed restaurant chain's trademark(s), and starts a new restaurant chain in the same line and with the same name.

Or: A computer company goes out of business. This company does the same thing as above - buys the failed computer company's trademark(s) and essentially begins the business anew.

—rudyvalencia, May 30 2006

[link]






       This happens all the time.You buy a company and its intellectual property including trademarks? Or am I missing something.
—skinflaps, May 30 2006
   

       This company would only deal with defunct companies' trademarks and intellectual properties.
—rudyvalencia, May 30 2006
   

       I thought that during the renaissance no so things as trademarks and intellectual properties existed.
—kinemojo, May 30 2006
   

       [marked–for-deletion] companies like this are surely widely known to exist.
—neilp, May 30 2006
   

       Now a business renaissance that included a revival of the arts and sciences would be great.
—sninctown, May 30 2006
   

       Specifically for restaurants in my area. You're not from the Texas panhandle are you?
—Letsbuildafort, May 30 2006
   

       [Letsbuildafort]: I am from Colorado. [kinemojo]: The use of "Renaissance" in this sense is not about the time period, but about the revival of a dead business. [sninctown]: See the comment for [kinemojo] above. [neilp]: I googled all kinds of variations of this concept and found nothing.
—rudyvalencia, May 31 2006
   

       There are companies that specialize in buying defunct companies, but they usually proceed to disassemble and sell off the defunct company's assets as parts; they don't move in to reuse the old infrastructure.   

       In order to take over a failed business and make it successful, you need to know a little bit about the field; in that area, existing large players in a field have so strong an advantage that they dominate.   

       So, I don't think the mfd is justified, but the votes against probably are.
—jutta, Jun 08 2006
   

       If we're going to split hairs: Companies that buy underperforming businesses to essentially relaunch them under new management are widely known to exist but companies that buy defunct businesses to do the same are much, much rarer. The old business identity is used as a front for new products from an untested supplier that has a competitive market advantage, for example selling vietnamese-made hi-fi equipment under a "European" brand.
—methinksnot, Jun 09 2006
   
      
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