h a l f b a k e r yExpensive, difficult, slightly dangerous, not particularly effective... I'm on a roll.
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Most students have to shell out hundreds of dollars to buy textbooks, and they will not need them after they pass their respective courses. Every year, they buy new textbooks. Advertisers could help pay part of the costs by paying to have ads in the textbook. The ads will also liven up boring nights
of studying from the textbook. The ads could be customized for a local area and the textbooks could only be sold in college bookstores. If you are up late at night and want to know where to get pizza, you could find out the answer in your textbook. The only downside of this is that books that are already very heavy could become even heavier once ads are put in.
Baked
http://onthecommons.org/node/595
If we are to believe this blog. [DrCurry, Aug 09 2005]
(?) Baked
http://www.thestar....hAX&tacodalogin=yes
McGraw-Hill's selling ad space right now. [Worldgineer, Aug 09 2005]
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I thought we were there already. Various corporations certainly seem to get away with piping ads directly into schoolrooms by wrapping them up in "educational" programming. Either way, no, please no. |
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No no no no no bad wrong evil make the nasty thing go away. Are we not already brainwashed enough as it is? Don't trust consumerism, don't like it, don't want firms devoted to making money anywhere near books teaching children how/what to think. And yes, I do realize quite how futile that is, when they're barraged the rest of the time, but something has to remain sacred? Doesn't it? Please? |
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I think it's a fine idea. |
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IT makes me cringe deep inside. |
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The corporate shenanigans that go into textbook design and marketing are already a crying shame. Let's not add to it. |
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But, yeah, it's probably going to happen. |
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Those links both refer to the same company's pilot project, so this isn't happening yet, but they are trying to make it happen. |
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I've always ignored ads, or assumed that whatever they assert is the opposite of the actual case. But, now that I think about it, they must be working on a whole lot of people. That fellow that says "I see a McDonald's ad, I crave McDonald's" scares the heck out of me. A lot of people must be like that. They walk among us. They vote. |
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"What's next, university professors with logos on their blazers like NASCAR?" - quote from [Worldgineer]'s link. That cracks me up. |
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Not that I love the idea of adds in text books, It's the assumed reduction in book price that gets my vote. |
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/and they will not need them after they pass their respective courses. Every year, they buy new textbooks/ |
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If they really don't need them after passing the course, surely the supply of second hand books would approximately equal demand for the books, negating the need to buy new books and thus slashing the bookspend dramatically. No new books need be bought at all, hence none would be written, hence no new information would be conveyed to students. Generations would get dumber and dumber. |
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[+] I'd buy all kinds of books, if only I could afford them. If an ad for a quarter pounder here and there facilitates that, that's cool by me. |
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Solving the resulting quadratic equation for x, and substituting into -log(x) gives the PepsiCola solution a pH of 2.89.
Figure (b): Time lapse photography showing a chunk of concrete dipped into Coca-Cola over 48 hours. |
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(This example question sponsored by Evian.) |
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