Activatable Game-Trophy

Games are not distributed in DVD's or downloaded, but distributed by flash storage inside of an activatable trophy. Just one example would be distributing Call of Duty or another FPS, inside a gun shaped trophy. As the player wins the games (easy, hard, impossible levels) or other in game achievements, the trophy game unlocks features of the trophy, e.g. laser siting, trigger pulling, different noises when you pull the trigger. Then you can have/run around with the game trophy as a tangible reward for your efforts. Could be in the shape/have activations (walking robot) of any important theme to various games.