h a l f b a k e r yI never imagined it would be edible.
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Rather than having your product endorsed by a related
celebrity, in the manner of consumer headphone
companies, sports brands and perfume companies, have a
celebrity who is either non-related or famous for completely
opposite reasons.
examples might be: Richard Dawkins endorsed bibles, Yo-Yo
Ma
endorsed synthesizers (conversely, Daft Punk endorsed
cellos),
and Lance Armstrong endorsed wine glasses.
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Annotation:
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Steve Jobs -> typewriters |
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Didn't Gilbert Gottfried do the voiceover for a silly infomercial once? (Or was that actually a joke?) |
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I'm available - am a complete nobody. |
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//I'm available - am a complete nobody.// |
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Exactly- imagine the confusion if chanel brought out a
line of fragrances named "perfumes by po". |
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Investment opportunities endorsed by po, po me. |
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(You're not nobody here po, you're PO!) |
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Stephen Hawking -> NASCAR |
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Anyone named Kardashian -> Dos Equis |
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This is becoming -> a list |
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It will help create more people famous for being famous. |
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"Hawking?" "He's that NASCAR flack." "Right" |
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//You mentioned Richard Dawkins endorsing the Bible.
How do you suppose you'd get him to do that?// |
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People will do a lot of things with a large enough
incentive. Not saying that Dawkins would abandon his
principles for money, but maybe if you let him write the
foreword... Or edit some bits... |
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