h a l f b a k e r yThis would work fine, except in terms of success.
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So simple! Sell the space on the air bag for advertising. When an air bag inflates the last thing the person sees is the words "have you been hurt in an accident?- call 1-800-111-1111 to protect your rights!" or how about " for an inexpensive tow and guarenteed repair call ...". "Has a love one been
killed? We at xyz funeral home offer a moving service ..."
(?) General Motors announces new instant-win airbags.
http://www.theonion...ion3013/airbag.html
I like your version too. [grip, Oct 04 2004]
big red boxing glove
http://www.halfbake...om/idea/Air_20glove
[thumbwax, Oct 04 2004]
[link]
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Ads for mortuaries and creamatoriums?
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I try not to do kneejerk fishbones, but its hard to resist on ideas that are new outlets for advertising. We already have plenty of places for advertising, thank you very much. Please don't invent any more! |
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I think this idea is brilliant. Let's say the advertisers were
along the lines of Marlboro, M&M, AT&T, CocaCola, etc... |
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Now (and follow me here) people will hate this idea dn
try to fight it. But let's say it happens. And you buy a
new car..... |
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.... and you'll *always be wondering* what is in *your*
airbag... You'll have this very strange and creepy new
fascination with your airbag, a lovehate mystery, almost a
longing to know.... other people will talk about what ad
was under their wheel when it blew... pictures will be
taken of the airbag in fatality news articles and footages...
it will spark contreversy... it will speak about our
culture... antiques cars a hundred years in the future will
have these mysterious *intact* airbags, that will shoot up
the value of the car... |
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If i were an advertiser, I would want my name on an
airbag, I'll tell you that. Great idea! |
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A Coca-Cola airbag might just decide to deploy if it detects Pepsi in your lap... |
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Most front airbags are designed to deploy at around 15 or so mph, if I remember correctly. It's a little tricky to do in production, since there's a signal ramp-up, meaning the airbag sensor *might* deploy at around 12-14 or so; it's not a pure step-signal, but is in fact dependent upon the crash sensor input. |
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when I was at Ford we were working on ones that would have multi-deployment levels. Should be out in '04 or so on several models. (or maybe it was those that deployed at 15? I don't remember) |
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Mmmm, Made in Thai...WAP! |
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This car is equipped with an advertising-supported airbag. In the event of a collision you will have approximately 0.04 seconds to read the ad. Read quickly. |
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"If this airbag got your attention
then you should advertise with us." |
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"You probably need an attorney.
Call..." |
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"You have just experienced Fords,
gold sensor air-filled life assisting
collision cushion. High quality
comfort and safety for the
discerning customer who deserves
the best." |
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I think too much detail wouldn't be so good, but perhaps a yellow airbag with a big smile and two eyes? Or a blow up doll?
Just imagine the last memories of the accident... |
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