h a l f b a k e r yBirth of a Notion.
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I've been seeing more and more frequent news articles
about companies such as Facebook and Google finding
more and more ways to flood our viewing space in movies
and games with advertisements. I've personally noticed a disgusting amount of commercials that must be watched
prior to viewing content
on
sites such as YouTube and
Spike TV.
Every time a commercial pops up in a web video, I mute
my speakers. I can't be the only one who does this, either
by toggling a physical scroll wheel on the speaker itself,
pressing a volume up/down/mute key on the keyboard, or
the volume toggle embedded in the video itself.
What I'd like to see is twofold. First, I want to let the
advertisers know that their obnoxious crap is being tuned
out with a browser plug-in that detects the volume being
cut off or reduced below a certain threshold. The plug-in
then sends a notification to the content provider that yet
another commercial has been ignored. This would work
great in conjunction with other ideas I've seen on the HB,
such as the one that automatically mutes the volume upon
detecting the presence of an ad.
Second, I'd like to see keyboards and speakers with USB
connectivity and an uploadable app that communicates
with the browser plug-in to tell it when the volume has
been physically muted/lowered.
[link]
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If this product were made, you do know how it
would be advertised, don't you?
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I too am vexed and uneased by persistent
advertising. On the other hand, maybe YouTube
would not be viable as a free public service
without the revenue. If enough people so wish,
Rentisham's might consider buying up all the
available advertising space. Rentisham's
advertisements are already quite muted, so your
product may be unnecessary. |
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//First, I want to let the advertisers know that their obnoxious crap is being tuned out with a browser plug-in that detects the volume being cut off or reduced below a certain threshold//
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You know what happens then don't you ?
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Rant? It's quite clearly an original invention. |
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Meh. There are many browser extensions which remove ads. Problem solved.
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Telling the agency that their ad isn't being watched achieves nothing. Just hide it and forget about it. |
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[+] Train advertisers to do adds that are helpful and not annoying. For example a few very short relevant text based ads along the margin or something.
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You'd think advertising professsionals would be able to figure out what is effective and what just annoys people and makes them want to boycott their products. |
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//makes them want to boycott their products.//
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//On the other hand, maybe YouTube would not
be viable as a free public service without the
revenue.//
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See above quote. If advertisers would stop simply
trying to bombard potential customers with
massive amounts of advertising media and start to
advertise more effectively, revenue would
increase would and consumer satisfaction would
increase. Take, for example, the smartphone
maker HTC. Their motto is 'quietly brilliant'. Their
advertising is much more understated than that of
Samsung, yet their share of the smartphone
market is still huge.
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The fact is, if advertisers want to make money,
they need to consider the needs and wants of
their target audience. They need to be
considerate. If Youtube and other popular video-
viewing websites stop being available for free
because the advertisers are driving their audience
away, it is the advertisers who will suffer, not the
viewers. I can find find free video content
without the ads. Obtaining it legally is, frankly, a
courtesy. |
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My now-3-year old HTC G1, the first Android phone
that
was made, still works flawlessly as a phone, web
browser, and music player. The trackball has never
failed and the back-lit keyboard still works
perfectly. It'll also go a full 2 days on a charge
under moderate usage.
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You want to complain about battery life? Look how
big the screen is on the Sensation. Add to that
always-on 4G data connectivity, GPS tracking, etc,
and you expect battery life on par with what you
yourself described as an older model? You can also
extend the battery life if you know what you're
doing. There *are* apps out there designed to do
things like turn off the 4G data when in standby,
dim the screen during certain times of day, turn
off the GPS and Bluetooth when not in use, etc.
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HTC does make a brilliant product. They can't be
held responsible for the intelligence of their
consumer base because they don't handle the bulk
of their advertising. They also don't use Android
exclusively. You'll find multiple OS's on HTC
smartphones. |
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//car battery// tsk tsk, why not use a telephone battery ? Anybody remember those things ? big cylinder about 8-9" long, 2.5" wide, 1.5V . |
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The app is a convenience, not a necessity. If you
wanted, you could easily keep your screen
brightness dimmed, the GPS, WI-Fi, and Blueooth
disabled when not in use, mostly though the pull-
down control panel accessible from almost any
screen. Those simple steps right there will make a
huge improvement in your battery life. There's an
app called '2x Battery' (developer is Sam Lu) that
automatically disables your mobile data connection
when the screen is locked and reenables it when
you unlock the screen. Makes a huge difference in
battery life, but the reason it doesn't come as a
default setting and you need an app is that you
will miss any incoming emails and internet-based
notifications while the screen is off, which many
folks will not accept as a trade-off. You can set it
to enable the data connection every 15 mins or so,
so it receives any pending notifications and alerts
you, then it shuts back off again. |
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Marketing style evolves to feedback, whether it is sales numbers or data showing that ads are ineffective. If you tell the marketers what you are ignoring, they will adapt and find more annoying methods of advertising that you cannot ignore. Be careful what you ask for. |
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So you're grumbling about minor inconveniences in a free service that you use are not obliged to use? |
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