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In the media, promotions and elsewhere, when they need to
communicate a renewed effort, or an improvement of some kind,
the decimal number 2.0 is appended. Disney gets a new CEO?
"Disney 2.0" etc etc.
The idea was to leverage the excitement of the burgeoining home
computer movement and internet
to marketing or commentator
goals. while this might have imparted a flavor of actual
excitement
and newness the first time not was used, it is now equivalent to
appending "electric boogaloo" to the end of the thing.
Meanwhile, software versioning has moved on to a kooky, hip,
animal centered versioning system.
OSX panther, tiger, leopard, Lion, or Ubuntu Precise Pangolin etc.
So imagine instead of "Republicanism 2.0" you had "Republicanism
Wooly Mammoth". Or instead of "Toryism 2.0" you had "Toryism
Hornworm".
It probably won't get anyone excited about anything, but it will
give
commentators a new way to establish their vacuousness.
Meanwhile software will go back to the now "retro" 2.0 versioning,
along with apple going back to yellowing beige with brown keys,
and a rainbow logo.
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Annotation:
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That's good. I actually came up with this while thinking of
My invention "Actual Atheism". |
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Like apple's decision to begin marketing their OS as an OS,
thus reinforcing the myth that they are the be all end all
operating system, a religion should market itself as "Belief
System" or BS. Then they could have BS1, BS2, BS3 etc. on
top of, or in the background of the animal names. This has
the added benefit of making it harder for everyone to
identify their BS on Internet forums in order to
troubleshoot it on their own. |
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"Mom, what BS are we on?"
"We are BS Luscious Lady Bug"
"No I mean what number..."
"I don't know. Ask your dad." |
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Religious leaders can use the added obfuscation to explain
away hard questions. |
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"Well in earlier BS'es, we saw that there were a lot of
questions and issues with assumption, so in Luscious Lady
Bug, we emphasize the incarnation more. As to what BS
number you are on, I cannot say, but Sanguine Penguin is
the oldest version we still support." |
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No [bigsleep], just assign a GUID to each product/version/idea/belief system/company/person and be done with it... |
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"Hey, I just picked up the new {3F2504E0- 4F89-11D3-9A0C- 0305E82C3301}" |
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"That's not new. It's been out over a month. They released {2F1E4FC0- 81FD-11DA-9156- 00036A0F876A} two days ago." |
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"What? I thought
{3F2504E0- 4F89-11D3-9A0C- 0305E82C3301} was newer than {2F1E4FC0- 81FD-11DA-9156- 00036A0F876A}. I guess I'll have to get that version." |
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Actually I'd recommend "{0657FD6D- A4AB-43C4-84E5- 0933C84B4F4F}". It's older, but {38A52BE4- 9352-453E-AF97- 5C3B448652F0} makes better software than {21EC2020- 3AEA-1039-A2DD- 08002B30309D}." |
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"Hey I've got to run, should we grab lunch sometime at {0F78212A- 17F3-4067-AFCD- 08002B305D2C}?" |
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"Sure, see you later {317C2320- 3A3A-1069-A2DD- 08002B302195}. " |
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See: so much more precise and less confusing... |
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THe original use case for applying computer versioning
systems in promotions was that there was a sense of
excitement around them. PR firms need to look at what
is exciting at the moment, and adopt take versioning
nomenclature from there. |
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What is the big exciting thing of today in the same way
computers and the internet were in the 90s when it
might have been clever to say "Sex 2.0"? |
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This is no easy task since before capturing the popular
imagination, most technologies spend a few decades of
development mostly in the public sector, and in that
funny part of the private sector where the government
is almost your only client. |
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What is about to leave this realm and enter the realm of
popular phenomena? Could it be Genetic engineering?
What is the analogue to a versioning system in genetic
engineering? |
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Suppose we delve into the un-mined past of versioning?
Remember the old "Mark One" Mark Two" system? |
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In general, depth is a wonderful analogy for development
indicating that the product is becoming more itself with
each new phase. What's nice about Mark Twain, is you
could use it for the twelfth iteration, and only at that point
would anyone know it was a depth analogy all along. |
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In other words, if you are a marketing strategist looking to
wow a company who is seeking an identity makeover, and
especially if they already use the Mark system, and they or
close to twelve, you could really make an impression with
this. After Mark Twain it becomes a versioning relational
parlour game. Mark Twain, to Kurt Vonnegut (aka, atheist,
humanist, humorist American author with big hair). From
there, it could go to one of his autobiographical characters,
by the same rule as the last iteration, and so on and so on. |
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