h a l f b a k e r yExpensive, difficult, slightly dangerous, not particularly effective... I'm on a roll.
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Tubby Tankers!
Crazy beer bottles for your pleasure and easier marketing! | |
So imagine this, you get a new beer, and it has a silouette (sp, i dont spell well) of a fat women! Now you chug the beer and what happens, that fat woman becomes an attractive woman!
I am not to sure how it would work, maybe if it isnt submurged in liquid it would change the shape, or maybe
it would react with the oxygen.
But just imagine, the more beer you drink, the better the lady on the beer bottle looks. You could eve switch it up, and slide some other ones in there, like ooops, too drunk and forgot protection, then you would have a pregnant silouette!
I dont know, just an idea I had, I can even see the commercial now, some guy chugs the beer, sets it down and it turn into a hot chick! "Are you wearing your beer goggles today?!?!?"
Tennent's Lager Ladies
http://matthk.tripo...mattysnaps/id8.html beware: minor popuppage. [my face your, Oct 17 2004]
[link]
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I thought this was what happened already. Oh, the bottle... |
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ha ha ha [tw], if it wasn't for alcohol many kids in the world wouldn't have been born. |
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It's "silhouette."
It might be more interesting an idea to the bakists if the fat chick-to-thin chick shtick was replaced with a general altering image concept. I'd quite like that but I'm totally scupppered as to how to achieve it.
Finally, the lovely ladies on the beer receptacle idea was baked up until the 1980s by top Scottish brewers Tennent's. >link< |
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It could be achieved by digital magic. This sounds like a beer ad - maybe one without words. A good one for the proposed "marketing" category. |
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Yeah, I don't see there's a need for a marketing category. If an idea (like the recent "Advertising Casino") has an element of marketing to it, that element's incidental to the idea itself. |
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Marketing's not really a thing unto itself; it's more a way to do things. |
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[mfy]: (re link) holy bananas! What a 70's flashback!Those hairstyles! |
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Re idea: alcohol that makes women look sexy. What'll they think of next? |
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Shipfulls of colorful children's characters? |
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Dumb? Yep. Sexist? Certainly. But it's that bloody extra exclamation mark that irritates me most. |
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I thought these were trucks to transport [po]s friends...Telly-tubby tankers..hmmmm. |
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<slap> I have been waiting for that. |
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//<slap>//
...as I for that. |
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sp: don't
sp: woman
sp: too
sp: isn't
sp: even
sp: turns |
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That's just the first pass. I'm sure I missed something. Oh yeah I almost forgot! Here's your fish bone. |
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Hey, [shazam]; are you sure you want to correct the spelling in this idea? |
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*cleverly avoids getting slapped |
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[RayforSteele] <slap>...pass it on... |
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Hey, watch it, the guy's got a slapstick! |
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*Even more cleverly decides to not point it out, next time. |
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I dunno, I sort of like it. Okay, it's presented crudely. But it's remarkably satirical and (if the process could be worked out) would probably be used. |
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Beer companies use satire ("Real American Hero" commercials) and self-reference (commercials where people disable their own car to avoid driving drunk) all the time. These companies market well to their intended audience. St. Pauli's girl doesn't look like Aunt Jemima. |
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I think the bigger picture is being missed here. If you keep the premise - a morphing drink container - and throw away the back story, you have a decent idea. So if your soda bottle turns into a Porche, you win the car; if it turns into hula dancer, you win the trip to Hawaii; each can of soda turns into a piece of a larger toy, etc. |
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There remains the engineering problem of what material(s) to use and that may be unsolvable. As a concept, it would be worth holding on to until technology catches up to it. |
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Easy enough to morph the bottle shape from a genericly amorphous round blob: put a (thickish) balloon skin around a form with holes in it. As the drink is drunk, the skin collapses onto the inner shape. |
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As sophomoric as the beer guzzling classes are in this country, I think you'd be better off marketing shape-chaping bottles to kids. There's no mass market for women-shaped beer bottles in the first place, after all, but bottles shaped like various cartoon characters are a big hit. |
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it'd be better as the opposite; if the woman on the bottle
got uglier as you drank. like, to remind you of your
engogglage. |
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