Toast By Post

SCENARIO 1: You're a commuter. Every morning, your alarm goes off at 6am so that you can get up and get ready in time to catch your 7am train to work.

Unfortunately, every morning, when your alarm goes off at 6am so that you can get up and get ready in time to catch your 7am train to work, you switch it off and go back to sleep.

Suddenly you wake up and realise that it's 6.45am, it takes you about ten minutes to get to the station, and you're not up, ready, or anything even resembling vertical.

You have a decision - eat breakfast and risk almost certainly missing the train, or go without and pay extortionate amounts for food on the train. Or you could not have anything at all, but you wouldn't want that, would you?

What you need is Toast By Post. In the early hours of every weekday morning, the Toast By Post couriers zoom around major cities, dropping little heat-sealed foil sachets through letterboxes. When you get up in the morning, after your usual lie-in and ensuing panic about missing the train, you can just drag yourself out of bed (remembering to put your jacket on the right way) and leave for the station, taking the sachet with you. Once safely on the train, you simply rip open the sachet, remove your two slices of hot buttered toast (by post) and munch away. Yum!

SCENARIO 2: You're a student. You had a great night out last night, and the night before that actually, but you're beginning to feel the effects of it now. Plus, you've just remembered you've got an exam tomorrow morning.

You stagger out of bed, noting that it's gone 11am, and attempt to calibrate your hands and eyes enough to pour some cereal into a bowl. This fails when you tip the box too far and it all pours onto the counter. Your efforts to open a tin of baked beans are thwarted when you discover that (for some unfathomable reason which seemed hilarious last night) your tin opener isn't where you left it. And we won't even consider attempting to get out of the front door and round the corner to a cafe.

Luckily, you'd thought ahead. At that moment, the letterbox clatters and you remember the Toast By Post order you placed on Friday afternoon. Hungrily, you tear open the sachet, to discover not only your two slices of toast (by post) but also a complimentary serving of jam, to help you return to some sense of normality.