h a l f b a k e r yBirth of a Notion.
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This would follow a small family owned ice making business (you know, they sell those 5-20 lb bags of ice at the grocery store?) and as the company grows people keep suggesting they diversify their product offerings. The family patriarch stubbornly insists that he sells ice... just ice, so that's what
he puts on the sign and website to make it clear whenever someone comes knocking to ask if they sell dairy goods, or meat products. No, he says... just ice. He thinks the new slogan will surely cut down on such requests.
And then one day, a terrifying fellow shows up with an army of menacing robots, demanding they all come outside. And when the family patriarch confusingly asks what the problem is, the super villain says "this isn't the Justice League headquarters?" With a deep sigh, he points to the sign...
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Coincidentally, the shop next door sells ice cubes specifically designed for putting in alcoholic beverages but encounters the same problem as 'Just Ice' with mistaken customers coming in thinking that "Liquor Ice" is a sweetshop.
They thought of putting up a sign to clarify the situation but when they tried this they found that the sign they put up, which was headed "NOTICE" (but, sadly, with slightly uneven character spacing) confused customers even more. |
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No, I hadn't seen anything of the sort when I posted it. |
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It's like the baker who can't understand why children are so afraid to eat at his dessert shop. "I sell desserts. Just desserts" |
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When my wife and I bought a pre-prepped frozen food company called Dinner-Solutions we changed the name to Supper Heroes.
The Just-Ice League was one of the taglines which changed as the web page refreshed. |
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There's nothing to be Alfredo! |
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Pizza the action (I'll have a/ let's get a) |
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Watch your step! Just Ice is not using Precip-Ice, the non-skid solution to bad falls on slippery melting ice. Not N-Ice. |
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Snow use complaining now. They should have thawed of that frost of all, before deciding what the business was to be cold. Solid branding advice is not freeze. |
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[pocmloc] Pumping out cubes must lessen others’ creativity. |
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good name for my glacier mining company, which will simultaneously fix the desalinization of the oceans, the rising of the sea level, and the depletion of underground aquifers. |
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