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The Adscreen
An LCD screen attached to your wall that plays commercials | |
This is similar to a horrible idea that came
out a while ago. Banner ads would play on
your computer and you would get paid
some small amount of money per ad. This
takes the idea one more horrible step.
After filling out a qualitative/quantitative
questionaire, an LCD screen is installed
in
your home that plays targeted TV
Commercials. Whenever you turn it on you
are paid some small amount of money per
ad. It requires you interact with it in some
uniqe way every five minutes so that it
knows you are not cheating it.
Note: the commercials this device plays
are different than your average 30second.
They are short films, interactive games,
etc., but all are, indeed, commercials.
You also get discounts on select products
you interact with.
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What a sad idea. I expect we'll be seeing it in about ten years. |
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Now, from the position of an advertiser
this is a good idea, if the ROI pans out...
The whole thing could be positioned as
something cool not just some invasive
ad scheme. We could make it an
exclusive thing so only some people
would get it, making everyone want it.
Oooh the trickiness. |
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Arrg, noooo! Heh. I had a realistic dream a few years back where I was in downtown Seattle and the entire city was one contiguous building resembling a mall. And... all the walls in the place were covered with fifteen foot tall plasma screens playing video advertisments! I suspect that this will come to pass in just a few years. (A couple of years after this dream, I saw the movie "Minority Report," and the walls in their city had just such advertisments.) |
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