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As I was driving down the expressway last night to take my final exam at school, I couldn't help but notice that traffic was horrible. We were all crawling at a mere 20mph or less for quite a while. This gave me time to think of this idea.
My idea is for a tv commercial. It doesn't matter what
product it's for, but it would probably work well with a product that is supposed to be very beautiful to look at. It should be a product which the general (driving) population can genuinely appreciate as a thing of beauty. If it's obviously not, it may or may not make for a funnier commercial, but this is the basic idea:
The commercial would show a huge traffic jam on the expressway, with a shot of the relevant billboard near by, featuring the company's product. It should be made obvious to viewers that the reason for the traffic jam is that all the drivers are compelled to marvel at this billboard with this mesmerizingly beautiful product. Perhaps a line could be included, like "{product name}, traffic-stoppingly beautiful" or whatever an appropriate saying would be for the chosen product.
Some examples of qualifying products could be:
• a diamond or other expensive jewelry
• a luxury automobile
• designer barware, dinnerware, or flatware
• an expensive pen
• hair products (displaying a woman with really nice hair)
• a delicious-looking dessert or meal
Likewise, in Italy
http://newmodels.bl...models_archive.html
"her billboard ads for Swish Jeans caused some traffic situations on Italian highways." - scroll down a bit. [dalek, Oct 04 2004, last modified Oct 05 2004]
[link]
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I think this was done in the UK... wonderbra, perhaps? |
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Ahh, the wonderbra. Of course. I haven't seen the commercial, but I'm not surprised to find that this simple idea has been used. If you can find a link, that would be great. |
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If you see something about an actual tv commercial featuring a traffic-stopping billboard, please post that link, too. I'm very interested. |
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I just want to clarify that I do not condone roadside gawking. I'm just giving ad wizards a brainstorm idea I had. |
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AGAIN, I am not trying to stop traffic. I despise gawkers and gaper delays. I do not condone the use of controversial billboards to stop traffic. |
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Remember what this idea really is and vote on the idea. The idea is a commercial kinda spoofing those damned gawkers - not about creating a real traffic problem by any means. |
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Don't all advertisements show people distracted by products? Oh, but wait! I get it, now they are driving! |
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I keep thinking "brakes - brakes stop traffic". |
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this has been done over and over and
over and over again. |
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How about a "delete this idea when you get home" button
to speed up the traffic instead? |
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Boy, that's a bit harsh. I see fishbones in your list, too, [xenzag]. |
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Not meant to be nasty (sorry XS just my sense of humour)
and it's true, I get plenty of fishbones - I seem to be a
real bone magnet from time to time, but I also like to
provoke people - it's just my nature( see my latest (Teeth
of Wisdom). I actually like the look of the little fish. The
Criossant is a pathetic symbol in comparision. Who wants
to be a crowd pleaser? You can rip into one of mine any
time - I can take it! |
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"Yessir, we sell diamond stop signs, golden belicia beacons, mother of pearl traffic lights, lapis lazuli lollipop poles and faux custard speed bumps. As you can see, in field tests, all of our products stopped, or at least considerably slowed traffic with a 99% success rate." |
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OK, [xenzag]. The apology was marvelously crafted and well worth acceptance. You are more than forgiven. |
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