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This would be redundant if they implimented live market pricing for electricity supply, with autonomous agent appliances able to bid for power. That way, TV watchers could instruct their kettles how much they are willing to pay for boiling water; the kettles of meaner owners could predict the spike and boil 10 minutes earlier. Less organised households could watch the real-time price display on the screen of their electric meter and decide whether to make tea now or wait till the end of the advertisement break. |
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Another trick would be unpredictably short ad breaks, so people were afraid to leave for fear of missing good bits, which would invariably follow the ad. |
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DVRs and various on demand systems are well on their way to doing this without any outside effort. Apparently up to 20% of viewers are watching TV delayed already. |
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This would be good, but it's a sort of "let's all". Ad breaks
seem to be synchronized between stations (which is
perhaps what you meant), as well as between regions. I'm
sure de-synching them would resolve a lot of headaches at
the power-stations. |
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However, I'm pretty sure that different stations synch
their commercial breaks for a commercial reason. Any
station that was "out of synch" would lose viewers at each
ad break, since those viewers would channel-hop and find
something interesting on another station. So, by timing
their breaks to coincide with their rivals, they ensure that
nothing else will lure their viewers away. |
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Staggering breaks by region, though, is a brilliant idea (I
presume it would be easy to implement, too). However,
this would mean shifting the whole schedule by, say, 5
minutes in one area, 10 minutes in another, which would
mess things up (like News at Ten) and require different
programme listings for each region. |
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Still, [+] because it seems stupid that TV should create the
necessity for so much extra infrastructure to cope with its
scheduling. |
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//I don’t know anyone that still watches broadcast
television// |
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How many people do you know? |
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//require different programme listings for each region.// |
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Not really. News at Ten starts at the same time everywhere but breaks at different times during the broadcast in different regions. So long as the break times are the same, the broadcast will finish at the same time everywhere, thus causing peak load problems only once. |
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This has the added advantage of allowing greater targetting of advertising (for example: Polish Pete's Peacock Polishers could advertise only in the Buchannan Estate's region). |
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That must be one of those Warhol-esque quotes, such as everyone will have 15 mins of fame; 15 minutes of fame being a necessary condition of being considered part of everyone. To say one does not know anybody who watches broadcast television is not the same as saying nobody watches it. Anybody who is anybody doesn't watch broadcast television, but nobody certainly does. |
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//Staggering breaks by region, though, is a brilliant idea (I presume it would be easy to implement, too). However, this would mean shifting the whole schedule by, say, 5 minutes in one area, 10 minutes in another, which would mess things up (like News at Ten) and require different programme listings for each region.// |
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Thanks.
Actually I think the optimal shift would be something less than the length of a break. Better to have smaller regions merging at the edges to create a long, even surge than fewer spikes, minutes apart. So the maximum offset might be plus and minus a couple of minutes, which the TV guide can then ignore. |
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News at Ten probably isn't a problem - it's the soaps like Corronation St.
Given that, it may be that it's particular breaks which cause the issue - probably the end of the program is the big one. So a fine-tuned solution would be to change not the position of the breaks within the critical program, but the lengths of the neigbouring breaks. So one region would have short breaks throughout the program and a long break at the end, and the other extreme would have longer interstitial ads and a very short break at the end before the next program. No need to worry viewers about changing start times, or alternative cuts within the program. But each region would need to key up their ads seperately. |
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