Mass Breakdown

Mass is generally interpreted in the sense of being a large number. A mass muderer in that sense kills a large number of people. However, in another sense mass refers to the social mass where regulation of behaviour is induced through attraction or repulsion to the mass. A mass murderer therefore becomes unstable in the attractive and repulsive forces of the mass.

This can be very complex because the social physical effect of these very real but diffuse forces are manifest nervously and psychically. The self regulating mass forms by the social process of inclusion and exclusion. As a general rule social inclusion is rewarding, and exclusion is punishing. Society massifies as people accept these rewards and generally avoid these punishments.

However, social physics is only capable of general rules, as the "social" is a generalization from the aggregate of many parts. An excluded person or part from the mass *becomes* a punishment, or in other words an example is made of that person. A mass shooter therefore reifies the mass by violently rejecting it, its parts, its norms, its values. The logic here is massification occurs by the increasing inertia of inclusion by the coefficient of the repusion of examples of its exclusion. The mass shooter in violently rejecting these forces increases the coefficient, increasing the mass's attractive inertia, but reduces the number of parts by the number of casualties.

Demassification, or mass breakdown, as a physical invention in the realm of materiality and not theory, would resolve to halt mass killings by counteracting the coefficient of repulsion accelerated by mass murderers, and also generally reducing social massification by reducing social group reification based on a reduced impetus for acculturation in general which is closely tied with the industrial demands of political economy and reflected in the mass media and schools.

As the mass is not just parts, but also norms and values that order and organize those parts, mass inclusion has to be disincentivized. Therefore, the institution of popular culture must be depopulated. Obviously political economy relies on the institution of popular culture for mass marketing, so this institution is inherently a social organization of low entropy due to constant energy invested in its mintenance. Breaking down popular culture will be difficult because any efforts will antithetically be unpopular, but overcoming this challenge will start the process of dereification. That is, not creating solidarity out of aversion to unpopularity of norm violation and rule breaking.