h a l f b a k e r yThe Out-of-Focus Group.
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How about marketing CD's like books.
The first release is is expensive with glossy packaging, extras etc, will last for ever (like a hard back book ) and is aimed a those who will buy it regardless of cost e.g collectors and hard core fans. The second release a few months later is cheaper and more
like regular releases we get now (like a quality paperback) - aimed at regular buyers. The third release perhaps over a year later is real cheap has minimal packaging and may not last long (like a cheap paperback) and is aimed a those who graze or play things only once.
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I read this in October's Wired magazine. |
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This months Wired? Really? What are the chances of that happening! The essence of this idea appeared at least a year ago. |
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I read somewhere this was their latest idea to stop people file-sharing. Have a no-frills (no artwork etc.) version a few dollars cheaper than a normal CD is now, the normal album at the usual price, and one with loads of extra pointless material to rip off the completists. |
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Didn't hear them explain how even the cheapest version was expected to compete with the free one downloaded off the internet though. Not that I advocate that kind of behaviour, no siree. |
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