h a l f b a k e r yIdea vs. Ego
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When I first saw the ads for Nike Air shoes I expected
they would do something like this when you wore
them. I went out and bought a pair. They were a
failure, in practical terms... overpromised and
underdelivered. |
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So -- an opportunity for Nike to set things straight? |
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That would require a lot more lateral support than
their shoes normally offer. They're not very stable,
or good for your feet. Ask your podiatrist. |
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Now I got it: one should market them as wearable trampolines, although it is a bit different idea than that of a wearable trampoline. |
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//wearable trampolines// In which case, how are
these not just bocks? The idea of accumulating
energy between jumps is the novelty here. |
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