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<Good & Services Internet Deal(GSID) blurb on the back of a can of WIBNI tuna, right below what appears to be an unanimated banner add>
Do you spend the countless hours online spending countless dollars online?
Congratulations, you just paid for your internet!*
*Only available to WIBNI(TM)
customers who purchase specially marked GSID(TM) products, internet speeds are based on proir puchase history and subject to change without notice, WIBNI(TM) reserves the right to refuse part or all of this special offer to customers.
</blurb>
The nitty gritty is that your purchases are tied to your account with your internet service provider. At its base it's a customer loyalty program; you get credit towards your internet allowence, the more you spend on -their products- the wider your bandwidth for longer.
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Annotation:
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and the nitty gritty of how this would work ? |
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[FT] Well, obviously, they'd send you Green Sheld Stamps in
the post. |
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I'm more interested in hearing what's the particular
advantage of this scheme. |
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Problem is internet access is already so cheap.
Who'd want to have to make sure they purchased
something every month to keep their internet on?
It'd be like: "The internet's going down, quick buy
some tuna!" |
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-See idea (right after the blurb)- |
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In my usual bad habit way i've edited the the original post to reflect my answers. |
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// Who'd want to have to make sure they purchased something every month to keep their internet on?// |
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The idea is for people who buy large quantities of goods rather than small quantities of goods, the idea banks on already cheap internet to provide it as loyalty bonus to those who buy their goods. |
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Yea, I can see that, it's giving internet service as a
product premium, but what happens if for some
reason you don't need to buy these particular
goods
for a few months? |
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But the main thing is how cheap internet service
is already. People tend to just want to have it and
not think about it, like gas or electricity. |
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That being said, I suppose products that knock a
few bucks off your
existing internet bill might be popular but
personally, I wouldn't want to sign up for any
program that required me to do anything other
than pay a small monthly fee to keep my internet
on. |
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so is the idea to have scanners in each store ?, ie: another "Air Miles" thing? or do you send in a boxtop/label/lid |
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//another "Air Miles" thing// |
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