Branded Air

Breathe - Like you've never breathed before!

This would be the ordinary atmospheric air, inside compressed air tanks as used for diving, but bottled at some exotic location and sold under a catchy brand name.

Mountaire - Not just air!

One good location would be some snow-covered slope halfway up the Everest peak. Cables would need to be laid in for electricity to be brought in from far away, preferably from a dedicated hydro-electric power station. A generator nearby would't do; it will pollute the product with exhaust gases.

Pure, to be sure - Mountaire!

Part of the appeal would be that transportation is so difficult that the product would be affordable only by the select few. You will readily identify those patrons - they are the ones wearing gas masks, going around in a large SUV stocked with large cylinders painted day-glo orange.

Fortified with noble gases - You will relish its smell!!

It would be necessary for the ingredients to be listed on the package. Since the composition of the air is the same practically everywhere, advertising practice would necessiate a big noise about the trace components and their effect on the air "quality".

For every breath you take - Mountaire!!!

So, there is a gold mine out there, a business opportunity in the making, and if any one of you do make your billions selling air you would remember me, wouldn't you? Thanks.