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One of the most irritating aspects of the streaming media era, for many of us, seems to be ad placement. On television, commercial breaks often seem to be planned into the script and runtime of the show so they aren't as obtrusive. On streaming shows, that seems not to be the case. The adverts come on
mid-scene, interrupting the show. It's incredibly annoying. I realize this is partly because the shows and movies produced for streaming don't have commercial breaks planned into them, and the platform host just schedules the ads to run on a timer at scheduled intervals, regardless of how well they fit.
It seems to me that a company like Netflix or Amazon or Hulu could fix this problem quite easily at little to no cost, by sending out invites to select members to sit through movies and shows and place the ad breaks in between scene transitions where it makes sense. They could offer incentives like early access to upcoming releases, reduced membership fees if you do it for a certain number of shows/films, etc. They could even take it a step further by incentivizing the placement of ads that are more relevant to the show being watched, and a good cutter could potentially tie in specific products to one of the adjoining scenes. Ha... adjoining.
I think advertising that they do this could be a huge selling point in today's market.
https://www.youtube...watch?v=YjdWUdN6jxY
[2 fries shy of a happy meal, Oct 22 2022]
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Not that I'll ever pay to be advertised at but [+] |
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Actually, I suspect they really do know exactly how annoying the ads are, and they do it on purpose to drive people to upgrade to paid subscriptions. |
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All the paid subscriptions have ads! |
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Not on Prime or Netflix... yet. |
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A lot of shows I have streamed have the ads in approximately the correct place. For example, in Alone S1, it always zoomed in on Vancouver island and recapped what just happened. But when streaming, it will start the zoom sequence, then break to the ad. That one's actually pretty good because it doesn't interrupt anything, but it annoys me that they take the time to put the ad near the right place, but can't be bothered to spend 30 seconds going frame by frame to put it in the actual correct spot. |
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I would have thought that when the show was produced, they would just put some kind of tag it the data stream (chapter marks or something) that would allow the streaming services to automatically cut to commercials at the right time. |
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+ well a good idea but I think it would cost them money, so why make it easy for us? |
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Also a correction for you, Amazon prime has movies with ads that is called Freevee, So yes it has started. Seems though all the streaming stuff is going back to like watching regular TV in the old days. I agree that they put ads in terrible places. |
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The show creators/editors could put digital tags in the shows, that the streaming software recognises as "put ad here".
But I agree that putting ads in a paid-for service is stupid. |
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So: They used to do this. They do this now sometimes. They should do this all the time? That seems like a baked idea. |
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The idea is to have actual customers find the best places to insert the ads, and even step it up a notch by showing ads related to the program being watched. Have either of these been done? |
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