h a l f b a k e r yBirth of a Notion.
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Reading is hard. To use one example, a 2003 study in the US found that "21% to 23% of adult Americans were not 'able to locate information in text'"
The idea is to sell advertising inside numeric shapes, probably permanently, to the highest bidders. In this way, a man topping up his hummer at a petrol
station can simply watch the rolling total until it shows "Pepsi, 2 Vodkas, and a Trojan", then pay with his colourful, sponsored money of course.
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I was thinking this is some way to streamline online ads, so a big ad comes on the screen with 1 on it is for McDonalds, a 2 is the Vatican.. |
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evil. [+]
innovative [+]
evil. [-] |
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I would say, how about educate the people so they CAN
"locate information in text"? Pandering to the (unfortunately
dropping) low levels of education doesn't help. Otherwise,
we'll end up with plants craving Brawndo. |
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//not 'able to locate information in text'// |
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To be fair, some text doesn't convey much information. |
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