Accessiblizer

1. Everyone has got to put their brand on everything. On the other hand, everything has a nugget of information in it somewhere. Stripping the brands off stuff is fun and great for the user but every money making entity in the world will be against you -- you wont have the law on your side. But you would have the user on your side.

Example: I see an icon that says rocket shoes and has a picture of one-wheeled roler skates. When I click through to the video, it has a slow start up with music and branding etc until you get to the nugget clip of the shoes actually working. I wait for all of the branding and advertizing to roll and finally get to the short clip of the shoes actually working. Total time: 1 minute 30 seconds. The video is high definitioni and took a long time to load. Valuable part of the experience, 5 seconds of person accelerating on rocket shoes.

2. Stuff generally is in one format, and not necesarilly accessible to all users. Making stuff accessible is expensive but has the law on its side -- accessibility.

Example: The rocket shoes clip, once debranded is 5 seconds of pure visual goodness but not audio described, captioned or made cognitively more accessible.

Put these two together and you have a recipe for awesomeness. Do it with crowd sourcing and you have Wikipedia on steroids. Do it with AI and you have google on steroids.

Aspects: debranding captioning describing cognitive enhancement